fast food

Topics: Fast food, Fast food restaurant, Food Pages: 4 (727 words) Published: October 19, 2014
The Problem
Introduction
In this modern era where the flows of customers are increasing towards fast food restaurants, it is more challenging to offer good customers service. It is also imperative that you maintain a high degree of consistency in your offerings, which prevents you from alienating your customers.

The Philippine Star (1997) described the Filipinos are fast food lovers. They enjoy tasty meals. They go to restaurants serving smorgasbords in a luncheon or supper buffet offerings a variety of foods and dishes. These restaurants, most especially attract students. They are the group of people that regularly patronize fast food restaurants, which accounts for the sudden boom in the fast food industry.

To become successful in the industry the company must knows the preference of their consumer towards fast foods restaurant. Fast food restaurants are a breakthrough from traditional catering methods and standards. They have resulted in more sophisticated operations and styles for services. They have provided flexibility and comfort with reasonable prices. Their services are within the level of that can satisfy customers with various tastes, drives, and upbringing. Customer satisfaction has been one of the measurable objectives of other service-oriented establishments. It is to the satisfaction of the customer’s needs that the business strives.

Research Objective
In this research, aims to determine the preferences of the customer towards fast food restaurant. And specifically it aims to answer the ff. questions: 1. What is the consumer demographic profile most likely to purchase our product? 2. What is the frequency, and kinds of foods they most likely to purchase in a fast food restaurant? 3. Do our customers purchase based on price?

The Methodology
Research Approach
A research problem might state the need to identify or determine the consumer preferences towards fast foods restaurants. The proposed methodology is a...
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