"Psychographic" Essays and Research Papers

Market segmentation: We divided the market segmentation criteria into 3 main groups: Segmentation criteria profile psychographic bahavioural Socio-economic: -disponible Income: -more than average disponible income -less than average disponible income lifestyle: -luxury orientated -value orientated benefits soughts: - price conscious - quality conscious - image conscious - ethical conscious geographic: -location: -urban area -non urban area Buyer habits: -Super/Hypermarkets ...

Premium Gelato, Butterfat, Ice cream 710  Words | 3  Pages

the same reasons. These reasons are identified as psychographics. Customer psychographics provide more complexity information about the target customers. Psychographics consist of a type of to the opinion of the customer base that includes more in depth information about each distinct consumer. Psychographic information takes an in depth look at why consumers purchase, what they purchase, and when they purchase it. This is why psychographic information is very important to obtain due to the...

Premium Psychographic, Insurance, GEICO 1109  Words | 5  Pages

subdivision of a market or population into segments with defined similar characteristics. Five major segmentation strategies are (1) behavior segmentation, (2) benefit segmentation, (3) demographic segmentation, (4) geographic segmentation, and (5) psychographic segmentation” ("segmentation strategies," 2014). Market segmentation within the industry Through its long-term marketing approach, Continental has become well-known as one of the leading sponsors in specialized football. One of its marketing strategy...

Premium Automobile, Target market, Market segmentation 1499  Words | 5  Pages

groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, and social class. Psychographic Segmentation: Psychographics is the science of using psychology and demographics to better understand consumers. In psychographic segmentation, buyers are divided into different groups on the basis of psychological/personality traits, lifestyle, or values. Behavioral Segmentation: In behavioral segmentation...

Premium Product differentiation, Psychographic, Marketing research 585  Words | 3  Pages

thankful to them. Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within the limited time. Methodology The methodology used in this project for my product reference is demographic and psychographic, the segmentation was done by myself the information on the meaning were from the internet. A thorough understanding was done and then the product was segmented.Index Srno. Topic 1 INTRODUCTION OF MARKET SEGMENTATION 2 BASIS OF MARKET...

Premium Marketing research, Marketing plan, Demographics 1400  Words | 6  Pages

of its effective size, (3) its accessibility through promotional efforts, and (4) its appropriateness to the policies and resources of the company. The four basic market segmentation-strategies are based on (a) behavioral (b) demographic, (c) psychographic, and (d) geographical differences. Geographic segmentation: Where? A market can be divided according to where consumers are located. On a trip abroad you might have noticed that people enjoy more outdoor activities than back home. You could...

Premium Segmentation, Psychographic, Customer service 913  Words | 4  Pages

often much more data available to help with the demographic segmentation process. [edit]Psychographic Segmentation Psychographics is the science of using psychology and demographics to better understand consumers. Psychographic segmentation: consumer are divided according to their lifestyle, personality, values and social class. Aliens within the same demographic group can exhibit very different psychographic profiles. Behavioral Segmentation In behavioral segmentation, consumers are divided into...

Premium Psychographic, Target market, Marketing 683  Words | 3  Pages

by segmenting and targeting and how to serve by differentiating and positioning. Nescafe’s marketing strategy is customer focused. Market segmentation: Nescafe divides market into different segments from  geographic,  demographic,  psychographic and  behavioral aspect. Geographic segmentation: Geographic segmentation is done by dividing the market into different geographical units, city size, climate basis .Nescafé Classic has a worldwide such as Austria , Australia, Belgium, France...

Premium Coffee, Coffea arabica, Marketing strategy 873  Words | 4  Pages

strategies can be described more effectively in many different variables which results in the marketing segmentation, there are different forms of segmentations available like the democratic, geographic, behavioral and psychographic segmentation. (Gillian Mc Ghee, 2008) The psychographic segmentation is something depending on the interest, activities, attitudes and hobbies of the customers towards the products and the dignity of loyalty maintained. What the people look around is the cheaper cost food...

Premium Customer service, Demographics, Demographic profile 798  Words | 4  Pages

into distinct groups having similar requirements, characteristics and so on. Normally, a market is segmented on these bases: geographic segmentation, demographic segmentation, psychographic segmentation and behavioral variables. Geographic segmentation is dividing the market on the basis of nation and areas etc. Psychographic segmentation is based on social class, lifestyle or personality characteristics. Behavioral segmentation is based on customers’ knowledge, attitudes, uses or responses to a product...

Premium Target market, Automobile industry in China, Market segmentation 1093  Words | 5  Pages