Marketing
Contents 1.0 Situational Analysis Error! Bookmark not defined. 1.1 Current Marketing Mix Error! Bookmark not defined. 1.1.1 Current Product Error! Bookmark not defined. 1.1.2 Current Price 1.1.3 Current Distribution 1.1.4 Current Promotion 1.2 Environmental Scanning 1.2.1 Political/Legal Environment Error! Bookmark not defined. 1.2.2 Economic Environment 1.2.3 Social/Cultural Environment Error! Bookmark not defined. 1.2.4 Technological Environment 1.2.5 Natural Environment 1.2.6 Competitive Environment 1.2.7 Demographic Environment 1.3 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis Table Error! Bookmark not defined. 2.0 Segmentation Theory Error! Bookmark not defined. 2.1 What is segmentation? 2.2 Why is segmentation used? Error! Bookmark not defined. 2.3 How can firms benefit from a multidimensional approach to segmentation? Error! Bookmark not defined. 3.0 Target Market Identification 3.1 Geographical Traits Error! Bookmark not defined. 3.2 Demographic Traits 3.3 Psychographic Traits 3.4 Behavioural Traits Error! Bookmark not defined. 4.0 Target Market Collage 5.0 Completion of Discussion/Rationale of the Target Market Collage Images Chosen Table 1 6.0 Reference lists
1.0 Situation Analysis
1.1 Current Marketing Mix
1.1.1 Current Produt
Malta Guinness is a franchise and its system in Mauritius by Phoenix beverages. A Phoenix beverage is the leading beverages company in Mauritius and has been providing world class beverages for over 45 years. Malta Guinness was launched in Mauritius in the 1990’s and today more than 3 million of 330 ml cans and bottles are consumed in Mauritius every year. Malta Guinness rich in protein, iron, vitamins (of the B complex) and calcium, is a non-alcoholic malt-flavored beverage from the Guinness® family.
They offer a wide variety of beverages such as beers, wines, spirits, sparkling drinks and table water. Malta Guinness is one of the products which is rich in
1.0 Situation Analysis
1.1 Current Marketing Mix
1.1.1 Current Produt
Malta Guinness is a franchise and its system in Mauritius by Phoenix beverages. A Phoenix beverage is the leading beverages company in Mauritius and has been providing world class beverages for over 45 years. Malta Guinness was launched in Mauritius in the 1990’s and today more than 3 million of 330 ml cans and bottles are consumed in Mauritius every year. Malta Guinness rich in protein, iron, vitamins (of the B complex) and calcium, is a non-alcoholic malt-flavored beverage from the Guinness® family.
They offer a wide variety of beverages such as beers, wines, spirits, sparkling drinks and table water. Malta Guinness is one of the products which is rich in