Market Segmentationjaguar
Market Segmentation, Target Market, and Position
University of Phoenix
Kyra M. Johnson
MKT/571
October 15, 2014
Dr. Harry Caldwell
Market Segmentation, Target Market, and Positioning “For over 90 years, the Jaguar organization is known for pushing boundaries of what is possible, inspired by founder, Sir William Lyons. Sir William Lyons insists that every car the company produces combines performance and beauty like no other. Sir William Lyons’ uncompromising vision set new benchmarks that we still live by today,” (Jaguar Land Rover North America, 2014). Jaguar’s Market Segmentation
According to "Business Dictionary.com" (2014), “market segmentation consists of defining and subdividing a large market into identifiable segments possessing similar needs, wants, or demand characteristics. The objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.” The four factors that affect market segmentation consist of behavioral, demographic, psychographic, and geographical differences. The Jaguar organization’s market segmentation consists of all four categories of the marketing mix.
Jaguar’s Target Market
The "Entrepreneur" (2014) website states that a target market is basically a group of consumers that will purchase an organizations product or service. The Jaguar organization sells high-end luxury automobiles ranging in price from $30,000 and up. Despite the organizations focal target market which consists of a wealthy class of consumers; Jaguar does manufacturer afford vehicles as well for example the S-Type services consumers that fall in the middle- to-upper class financial status.
Jaguar’s Geographic Segmentation According to Kotler & Keller (2012), geographic segmentation consists of dividing target market into geographic locations. Geographic locations can consist of countries, regions, states, cities as well as neighborhoods. Jaguar is an international brand and possesses location
University of Phoenix
Kyra M. Johnson
MKT/571
October 15, 2014
Dr. Harry Caldwell
Market Segmentation, Target Market, and Positioning “For over 90 years, the Jaguar organization is known for pushing boundaries of what is possible, inspired by founder, Sir William Lyons. Sir William Lyons insists that every car the company produces combines performance and beauty like no other. Sir William Lyons’ uncompromising vision set new benchmarks that we still live by today,” (Jaguar Land Rover North America, 2014). Jaguar’s Market Segmentation
According to "Business Dictionary.com" (2014), “market segmentation consists of defining and subdividing a large market into identifiable segments possessing similar needs, wants, or demand characteristics. The objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.” The four factors that affect market segmentation consist of behavioral, demographic, psychographic, and geographical differences. The Jaguar organization’s market segmentation consists of all four categories of the marketing mix.
Jaguar’s Target Market
The "Entrepreneur" (2014) website states that a target market is basically a group of consumers that will purchase an organizations product or service. The Jaguar organization sells high-end luxury automobiles ranging in price from $30,000 and up. Despite the organizations focal target market which consists of a wealthy class of consumers; Jaguar does manufacturer afford vehicles as well for example the S-Type services consumers that fall in the middle- to-upper class financial status.
Jaguar’s Geographic Segmentation According to Kotler & Keller (2012), geographic segmentation consists of dividing target market into geographic locations. Geographic locations can consist of countries, regions, states, cities as well as neighborhoods. Jaguar is an international brand and possesses location