Morrison’s Marketing Audit Table of Contents Executive summary Morrison’s is the fourth largest supermarket chain in the UK. Its competitive position has been assessed throughout the marketing audit presented below. As the findings suggest‚ the company is vulnerable to number of forces in the internal and the external environment‚ most notably the competition and the declining sales. Introduction The UK economy has suffered significant blows during the aftermath of the most recent financial
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SUBMITTED BY: NIRMIT GOGIA 4TH YEAR‚ B.A.‚ LLB OSMANIA UNIVERSITY‚ HYDERABAD |Page i DISCLAIMER NIRMIT GOGIA ii iii TABLE OF CONTENTS S.no Topic Page No. 1. INTRODUCTION TO FDI 1 2. HISTORICAL TRENDS IN FDI IN INDIA 2 3. PRESENT SHAPE OF FDI 2 4. THE ORGANIZATION OF INDIA’S RETAIL INDUSTRY 3 5. EFFECT OF FOR DIFFERENT STAKEHOLDERS: 4 6. THE CASE OF WALMART 10 7. COMPETITION RELATED ISSUES 11 8
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Government education policy – efforts to encourage more people to stay on high education ECONOMIC: 1. Credit crunch 2. Recession –leads to unemployment 3. High interest rates 4. High cost of living – e.g. high fuel prices/ high supermarket prices (this could lead to lower demand. 5. New line of products for EU citizens 6. Increased demand due to online-shopping 7. Increase in employment e.g. due to online-shopping – i.e. drivers and ‘home shopping assistants’ SOCIAL:
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Over recent years‚ Tesco has become the world’s third largest retailer and holds a dominant position in the UK’s grocery market‚ with a turnover of £42.6Billion in 2007 (FAME). Tesco has increasingly looked overseas for growth‚ with 1‚376 stores outside the UK; international sales of £11billion in 2007‚ generating £564million in trading profit. International expansion began in Hungary in 1994 but most of the company’s overseas development has occurred post 2000 and currently operates in 14 countries
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1. What is the total and category dog food supermarket sales potential in Boston at manufacturing prices? | (1) | (2) | (3)=(1) x (2) | (4) | (5)=(3) x (4) | Dog Food Category | Share of Total Dog Food | % of Dogs in Boston Area | Estimated Dog Food Category Sales | Super Market % | Estimated Dog Food Super Market Sales | Dry | 65% x $10 billion= $6.5 billion | 1.2% | $78 million | 36% | $28‚080‚000 | Canned | 15% x $10 billion= $1.5 billion | 1.2% | $18 million | 36% | $6‚480‚000 |
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frequently and offering friendly customer service. Trader Joe’s sell natural and organic food at cheaper price than its competitors. They buy in bulk one item rather than buying lot of similar items‚ which gives them competitive advantage over other supermarkets. Trader Joe’s introduce 10-15 new products every week and had special season items and; thus customers liked trying new items and were getting best product for as much time as stores had the products for. Trader Joe’s employees were knowledgeable
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in the UK Situation UK based Tesco is the country’s number onesupermarket chain and a leading international retailer. It has a variety ofstore formats such as Extra‚ Superstore‚ Metro‚ Express and Tesco.com‚ amongthe world’s largest online supermarkets. The retail giant wanted to simplifyits supply chain and reduce stock shrinkage to remain competitive and tocontinue offering its customers top-quality service and varied product choices. Solution Tesco asked ADT to develop a radio frequencyidentification
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plan. Elsevier Food International‚ [internet] 1 September. Available at: http://www.foodinternational.net/articles/retail-profile/1108/tescos-fourpoint-master-plan.html [Accessed 17 November 2008]. Gale‚ F. & Reardon‚ T.‚ 2004. China’s Modernizing Supermarket Sector Presents Major Opportunities for U.S. Agricultural Exporters. AgExporter‚ [internet] 1 November. Available at: http://ffas.usda.gov/info/agexporter/2004/November/pgs%204-8.pdf [Accessed 17 November 2008]. Jones‚ L.‚ 2004. Why Tesco is betting
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The magnitude of food waste is a pressing problem‚ which causes harm to the economy and the environment. In the United States‚ nearly 40% of food gets thrown away. This is primarily due to the ignorance of the consumers and the distributors with regards to food waste. Consumers should be mindful about the amount and kind of food they purchase while distributors should be careful not to overstock the shelves (Food Waste: The Facts‚ n.d.). Consumers should be more mindful about throwing away food just
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aspx Mushkin‚ Scott A. & Otway‚ Mike. (2011‚ January 13). Whole Foods Market: Wow! New York‚ NY: Jefferies & Company Riddick Marc. (2011‚ January 5). Whole Foods Market. New York‚ NY: Williams Capital Research Supermarket Facts: Industry Overview 2009 (2011). Food Marketing Institute. Retrieved January 26‚ 2011 from http://www.fmi.org/facts_figs/?fuseaction=superfact Trader Joe’s (2011). Wikipedia. Retrieved January 26‚ 2011 from http://en.wikipedia
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