market stands at 18 million sets in 2010‚ registering a decline of 4.6 percent over last year. This is inclusive of 5 million sets supplied to Electronics Corporation of Tamil Nadu (ELCOT) for free distribution by the Tamil Nadu government. LG‚ Videocon Group brands‚ and Samsung together account for 50 percent of the volumes market. ELCOT procurement accounted for 28 percent of the CRT market. Onida‚ at sales of 1.4 million sets‚ accounted for 7.8 percent. The balance 13.9 percent of the market
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HISTORY OF VIDEOCON: Venugopal N Dhoot Shri Nandlal Madhavlal Dhoot‚ the Founder of the VIDEOCON Group‚ completed his education in Ahmednagar and Pune. He was a successful sugarcane and cotton cultivator. As a next logical step to vertical integration‚ he boldly took upon an entrepreneurial venture by importing machinery from Europe to set up the Hanaper Sakhar Karkhana (Sugar Mill) in 1955. Those were the times when the village did not even have electricity. Thus was unleashed an Industrial Revolution
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VIDEOCON Introduction Videocon is a company that was floated by Nandalaji Dhoot in 1986 to launch India’s first superlative colour television in a collaboration with Toshiba Corporation Japan‚ has now claimed to be a $2.5 billion conglomerate (in market capitalisation). The company has two core activities‚ which include the manufacturing‚ assembly‚ marketing and distribution of consumer electronics and home appliances‚ and exploration and production of oil and gas. The company presently has seven
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JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL‚ KALKAJI‚ NEW DELHI July 2012 DECLARATION I‚ MR. ANKUR SRIVASTAVA hereby declare that this project report is the record of authentic work carried out by me during the period from 7 May 2012 to 14 July 2012 and has not been submitted earlier to institute for the award of any degree/diploma etc. Date:
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Introduction Marketing mix is an important element to start a new business. It is include 4Ps which are product‚ place‚ price and promotion. In our project‚ we focused on these 4Ps to achieve our goal. We wrote our survey questions considering the 4Ps to investigate people’s opinion and start thinking about our marketing strategy for the online shopping website. Furthermore‚ after finishing the survey and investigated peoples’ views‚ we decided how to design our website and market it to satisfy
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RAJU BALAN Sr. Manger‚ Finance & Accounts‚ Videocon d2h (BBCL)‚ Mumbai Submitted in the partial fulfilment of the requirement for the award of Post Graduate Diploma in Management INSTITUTE FOR TECHNOLOGY AND MANAGEMENT 1 By PRAKHAR KHANDELWAL PGDM (2010-12)-078 INVENTORY MANAGEMENT IN MM MODULE SAP INSTITUTE FOR TECHNOLOGY AND MANAGEMENT KHARGHAR – NAVI MUMBAI Submitted To: Mr. Raju Balan Senior Manager Finance & Accounts Videocon d2h‚ Mumbai Submitted By: Prakhar Khandelwal
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development of their marketing strategies with regards to the deterioration of some other existing firms. The market concept of building an organization around the profitable satisfaction of customer needs helped firms achieved high-success growth‚ moderately competitive markets. However‚ to be successful in the markets in which economic growth has leveled and there exist many competitors who follow the marketing concept‚ a well-developed marketing strategy is required. Such a strategy considers a portfolio
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TITLE: MARKETING STRATEGY OF BALL & GEL PENS (Project plan of work submitted to SURENDRANATH EVENING COLLEGE under CALCUTTA UNIVERSITY in partial fulfilment for the degree of B. COM HONS. in accounting and Finance /Management/ Taxation.) Session:2012/13 Name of students: P. RAKESH KUMAR RAO
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Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example‚ marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research‚ and then developing a marketing mix to delight customers. Every organisation needs to have clear marketing objectives‚ and the major route
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Project in BA 222 Submitted to: Submitted by: History Jollibee Foods Corporation abbreviated as JFC and popularly known as Jollibee (PSE: JFC) is a Philippine multinational chain of fast food restaurants headquartered in Pasig City‚ Philippines. JFC is the parent company of Jollibee‚ the country’s answer toMcDonald’s in the fast food burger business. With its success‚ the company bought out their competitors in the fast food business like Chowking‚ Greenwich Pizza‚ Red Ribbon bakeshop
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