Videocon Market Analysis

Topics: Cathode ray tube, Backlight, Marketing Pages: 3 (1204 words) Published: September 4, 2011
The Indian CRT CTV market stands at 18 million sets in 2010, registering a decline of 4.6 percent over last year. This is inclusive of 5 million sets supplied to Electronics Corporation of Tamil Nadu (ELCOT) for free distribution by the Tamil Nadu government. LG, Videocon Group brands, and Samsung together account for 50 percent of the volumes market. ELCOT procurement accounted for 28 percent of the CRT market. Onida, at sales of 1.4 million sets, accounted for 7.8 percent. The balance 13.9 percent of the market comprises some national brands, some regional brands, and some wholesale markets like Lajpat Rai in New Delhi and Lamington Road in Mumbai. Panasonic, Haier, Weston, Philips and Salora each in the 2 million sets vicinity, and Sharp, T-Series, Beltek, TCL, Oscar, SVL, MEPL, Futec, and Moser Baer are at sales level of 60,000–120,000 sets each. Other brands with presence are Crown, Genus, LB, Daenyx, Jolly, and MEPL.Philips, Toshiba and Akai have recently relaunched their products, and 2011 will be the year to watch these brands closely. Hitachi TV did not have appreciable sales as its products were not available. Intex has launched its CTV models in October 2010.Size-wise sales indicate that 14-inch TVs remained a popular choice commanding 51.5percent of the market, The ELCOT procurement is wholly in 14-inch screen size. The mid-size segment had a 46.7-percent share. With increasing popularity of LCD televisions, the large screen CRT sets have been reduced to a miniscule 1.8 percent market share.Slim and ultra slim TVs have emerged as growth areas in the CRT segment. The major growth for this segment is likely to come from the tier-II and tier-III cities, and rural markets, which are growing significantly.

LCD Televisions
The LCD television market in India in 2010 is estimated at 3 million sets. It doubled itself from 1.5 million sets in 2009. The three brands, Samsung, LG and Sony continue to dominate the segment with a combined market share of...
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