Aks. Report on Videocon

Topics: Marketing, Decision making, Washing machine Pages: 21 (5504 words) Published: December 8, 2012
Venugopal N Dhoot
Shri Nandlal Madhavlal Dhoot, the Founder of the VIDEOCON Group, completed his education in Ahmednagar and Pune. He was a successful sugarcane and cotton cultivator. As a next logical step to vertical integration, he boldly took upon an entrepreneurial venture by importing machinery from Europe to set up the Hanaper Sakhar Karkhana (Sugar Mill) in 1955. Those were the times when the village did not even have electricity. Thus was unleashed an Industrial Revolution. The die was cast. Over the years, Nandlalji's path-breaking attitude found expression in a myriad ways, earning him the well-deserved reputation of the pioneer of industrial activity in Marathwada India. In early 80's Nandlalji initiated his three sons - Venugopal, Rajkumar and Pradeep into business. Through a technical tie up with Toshiba Corporation of Japan, he launched India's first world-class color Television: Videocon. Today, Videocon is household name across the nation- India's No. 1 brand of Consumer Electronics & Home Appliances, trusted by over 50 million people to improve their quality of life. Chairman

Videocon is an Indian multinational with interests in Consumer Electronics, Home Appliances, Colour Picture Tube Glass, and Oil & Gas. Videocon was founded in 1987 by Nandlal Madhavlal Dhoot. At that time it used to manufacture TV and Washing Machine. In 1989-90, Videocon started manufacturing Home Entertainment Systems, Electric Motors & AC. Videocon entered Refrigerators and coolers segment in 1991. In 1995, Videocon started manufacturing Glass shells for CRT and in 1996 it ventured into Kitchen appliances and crude oil segment. In 1998, Videocon started manufacturing Compressors & Compressor Motors. In the year 2000, Videocon took over Philips Color Television Plant. In 2005, Videocon took over 3 plants of Electrolux India and acquired Thomson CPT. today; it has evolved into a giant conglomerate with annual revenues of over U$4.1 billion. BUSINESS INTEREST OF VIDEOCON:

Consumer Electronics & Home Appliances:
Videocon enjoys leadership position in consumer products like Colour Televisions, Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and numerous other home appliances. Videocon's refrigerator manufacturing enjoys synergy with its inhouse compressor manufacturing technology in Bangalore. Display industry and its components:

After the acquisition of Thomson in 2005, Videocon has emerged as one of the largest Colour Picture tube manufacturers in the world. It has plants in Mexico, Italy, Poland and China and manufactures a range of high-tech products such as slim CPT, extra slim CPT and High Definition 16:9 format CPT. Colour Picture Tube Glass:

Videocon is one of the largest CPT Glass manufacturers in the world. It has plants in Poland and India. Videocon's CPT Glass manufacturing complements ite color picture tube manufacturing business. Oil and Gas:

Videocon Group has interests in oil & gas exploration, prospecting and intends to get into gas distribution. It produces 7% of all oil in the private sector in India. Videocon's Ravva oil field has one of the lowest operating costs in the world and it produces 50,000 barrels of oil per day. Videocon is also actively looking for exploration and production opportunities in countries like Oman, Australia and the Timor Sea near Indonesia. MAJOR ACHIEVEMENTS OF VIDEOCON INDUSTRIES LTD:

¢ The largest panel production facility in the world under one roof providing very high economies of scale ¢ One of the world's largest and most respected CRT glass manufacturers ¢ Firing the largest furnace of its kind in the world with a tank size of 3300 sq ft ¢ One of the few companies in the world to convert sand to TV ¢ One of the largest and most acknowledged CPT manufacturer in the world ¢ Manufactured India's first rust-free Washing Machine

1987 Color & B/W TV...

Bibliography: Author name book name
Philips Kotler Marketing Management
V.S. Ramaswamy & S. Namakumari Marketing Management-
-Planning & implementation
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