Marketing mix is an important element to start a new business. It is include 4Ps which are product, place, price and promotion. In our project, we focused on these 4Ps to achieve our goal. We wrote our survey questions considering the 4Ps to investigate people’s opinion and start thinking about our marketing strategy for the online shopping website. Furthermore, after finishing the survey and investigated peoples’ views, we decided how to design our website and market it to satisfy our customers. In this report, we will talk about product, place, price and promotion strategies in details. Moreover, we will mention our ideas for marketing our website.
“A product is what an organization has to offer to its target market”(Product Decisions ). Since the target market is our main elements in this project so we have investigated their opinion about the products in Splash store in Fujairah City Centre. In our survey, we have asked people about the preference items that they want to buy it online. Due to our survey’s results we noticed that most customers prefer buying clothes, shoes and bags. Therefore, we will focus on these products in our strategy. However, we will offer all the products in Splash store. Moreover, we asked them about what reason influence that affects their decision when they buy online. The results of this question are that they think the description and the photo of the item is important so we have thought how to grab people’s attention to shop online and buy from us.
Consequently we decided to:
- Put high definition photos of products so everything will be clear and obvious.
- Use attractive words to describe the products.
- All our words must be clear and easy to understand.
- Easy to navigate and find the products.
- Make videos in the Youtube to advertise our products.
- Put some of our product’s picture in various websites.
- Models wearing our products to show the customer how its looks like.
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