John Lewis Vs Debenhams Case Study
Evaluation of two Web sites
Factors influencing student’s choice of websites for comparison in relation to their personal or other interests (100 words)
John Lewis and Debenhams websites were chosen mostly because they are a retail organization which satisfies a wide range of the consumer's personal and residential hard goods product needs; and at the same time offering the consumer a choice of multiple merchandise at variable price points, in all product categories. Basically, one has everything needed in just one place, including the option to choose between enormous varieties of brands. In additional to that are also entertaining for the whole family once electrical and toys are also found. Another important fact that can be mentioned is the chance to look for a present or similar without leaving the house.
Brief description of the websites: their aims and audience (250 words)
John Lewis
With the purpose to create a different sort of company, owned by Partners to serving customers with fairness, John Lewis was founded in 1864. The chain of department stores operates all the way through United Kingdom and stocks more than 150,000 lines focused on furnishings and household …show more content…
The company product range includes theirs own brand as well as international brands and created a good mix that seems to reach mass family market, specially mature and young women, including brides. The website follows the atmosphere at the store: everything at the same place at the same time. It offers a wide range of products across women wear, men wear, children’s wear lingerie, accessories, health and beauty, home ware and gifts. Among other aims, the company intend to increase sales and market share, as they improve customers’ satisfaction and loyalty, and continue expanding internationally through arrangements with franchise
Factors influencing student’s choice of websites for comparison in relation to their personal or other interests (100 words)
John Lewis and Debenhams websites were chosen mostly because they are a retail organization which satisfies a wide range of the consumer's personal and residential hard goods product needs; and at the same time offering the consumer a choice of multiple merchandise at variable price points, in all product categories. Basically, one has everything needed in just one place, including the option to choose between enormous varieties of brands. In additional to that are also entertaining for the whole family once electrical and toys are also found. Another important fact that can be mentioned is the chance to look for a present or similar without leaving the house.
Brief description of the websites: their aims and audience (250 words)
John Lewis
With the purpose to create a different sort of company, owned by Partners to serving customers with fairness, John Lewis was founded in 1864. The chain of department stores operates all the way through United Kingdom and stocks more than 150,000 lines focused on furnishings and household …show more content…
The company product range includes theirs own brand as well as international brands and created a good mix that seems to reach mass family market, specially mature and young women, including brides. The website follows the atmosphere at the store: everything at the same place at the same time. It offers a wide range of products across women wear, men wear, children’s wear lingerie, accessories, health and beauty, home ware and gifts. Among other aims, the company intend to increase sales and market share, as they improve customers’ satisfaction and loyalty, and continue expanding internationally through arrangements with franchise