Palette Studio Case Study

Pages: 4 (825 words) Published: November 3, 2016


CHAPTER 2
Market Potential
The company determined that the revenue streams will come from asset sales, e-commerce, direct selling, concept or specialty stores, Product rentals, and Revenue from Daily deals, flash sales and Discounts
Asset Sales
The Palette Studio caters bags and apparel to the market. The sales of the company’s bags, apparel and fashion accessories they sell will drive the company on gaining revenue. It was determined that the company will mostly gain profit from the sales of their physical products.
E-commerce
The Palette Studio is an online-based brand. The venture’s day-to-day transactions will revolve online. With their own website, The Palette Studio can connect and reach a large number of audience. Through advertisements...

The company plans on marketing and selling its products through Bazaars, Trade Market Fairs and Teencon Events. This will allow the company to get to know their target market better. By selling the products directly, the company can build a good relationship with it customers since the owners get to socialize with their clients. The number of products that can be sold will more likely increase since the owners can market and explain the product to the buyers clearly. Also, the consumers can evaluate the product before they purchase it and reconsider the brand more. Joining bazaars, fairs and events give good exposure to the...

The Philippine-based venture’s target audience are the centennials, who are 17-20 years old, and millennials, who are 21-25 years old. The brand will offer fashion pieces for both gender. Since the company’s target market are inclined with technology nowadays, the company decides to have its operations online. In 2017, The Palette Studio will start its business operations. Also, the brand will release its first collection next year. They plan to offer 2 products, a backpack and a tote bag, that both men and women can use. The bags that will be offered aims to give style, functionality and comfort to its users. In able to give a clean and minimal look of the bag, the design team of the company plans to use Vegan Leather and Canvas textile on their bags. The company assures that the materials that will be used are in great quality and durable. In order for the company to fulfill its business goals, some of the company’s key results area are determined as to be the number of sales per design per month, the number of customers who buys per month, the number of positive customer feed backs and such. The brand examined the expected market demand of both products, River backpack and the Summer Crossbody tote bag, and has concluded that the results from the river backpack has higher total market demand than that of the summer crossbody tote bag. The reason behind this is that the company’s target...
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