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2.4 Assess the grand strategy of Nike
Growth strategy
The grand strategy use by Nike Sales (Malaysia) Sdn Bhd is growth strategy. This company improves an existing product to attract more buyers. They used their innovative , creativity and customer’s responsive to produce their products like athletic footwear, apparel, and accessories markets for all ages of their customers. This company also increase the quality of their products to make their products more durable and satisfy the customers as well. This company also expanded into new products like fashionable sports wear and varieties of accessories due to the surge in the sports market. This company not only produces the product for sport use but also produce watch, Nike Ipod, sport bands, ear plug and so on. The company produces the new product to satisfy the majority of the buyers. This company also increases its promotion in the market. For example they invite some famous artists to promote their products and also invite some models to show their specious and attractive products to attract customer. This company always held some fair at shopping complex frequently not only wants to attract customer and also to promote their product as well. Furthermore, this company also sponsor their new products on sportsman and sportswoman around the world as an advertisement. This company has many outlets worldwide, it help to expand their business and increase sales and establish the position of the market leader in the industry.
2.5 Assess the competitive strategies of Nike Sales (Malaysia) Sdn. Bhd
Firstly, the company is using the cost –leadership competitive strategy to compete with other company which is selling the same type of products such as adidas and puma and these 2 companies are the main competitor of Nike Sales (Malaysia) Sdn. Bhd. The strategy is use to decrease the price of widely use product to gain less profit over other competitor.
Secondly, Nike company products are inexpensive
Growth strategy
The grand strategy use by Nike Sales (Malaysia) Sdn Bhd is growth strategy. This company improves an existing product to attract more buyers. They used their innovative , creativity and customer’s responsive to produce their products like athletic footwear, apparel, and accessories markets for all ages of their customers. This company also increase the quality of their products to make their products more durable and satisfy the customers as well. This company also expanded into new products like fashionable sports wear and varieties of accessories due to the surge in the sports market. This company not only produces the product for sport use but also produce watch, Nike Ipod, sport bands, ear plug and so on. The company produces the new product to satisfy the majority of the buyers. This company also increases its promotion in the market. For example they invite some famous artists to promote their products and also invite some models to show their specious and attractive products to attract customer. This company always held some fair at shopping complex frequently not only wants to attract customer and also to promote their product as well. Furthermore, this company also sponsor their new products on sportsman and sportswoman around the world as an advertisement. This company has many outlets worldwide, it help to expand their business and increase sales and establish the position of the market leader in the industry.
2.5 Assess the competitive strategies of Nike Sales (Malaysia) Sdn. Bhd
Firstly, the company is using the cost –leadership competitive strategy to compete with other company which is selling the same type of products such as adidas and puma and these 2 companies are the main competitor of Nike Sales (Malaysia) Sdn. Bhd. The strategy is use to decrease the price of widely use product to gain less profit over other competitor.
Secondly, Nike company products are inexpensive