INTRODUCTION ABOUT THE STUDY
Under the modern marketing concept all marketing activities have to centre the consumer. Effective marketing therefore requires a clear picture of the consumer characteristics. Hence, it is the duty of business concern to study such factors to understand the consumer’s preference. Indian automobile industry is an ever growing industry. The industry has changed from being a seller’s market to a buyer’s market. Brand and media proliferation, information book and easy assess to a wide variety of brands, have all had a significant impact on the buying behavior of consumers, who are now clearly seeking value over price. The problem of today’s business is no more on production area but only in marketing area. Marketing of products involves so many aspects including the study of consumers, their choice and preference and goodwill for their products in the market. An attempt to buy the products. However, it is true that there are number of factors affecting the buying behavior of consumers. The purchase of action that is visible may be regret of interplay of a number of complex and hidden variables which may have influenced the ultimate purchase activity. The final purchase is just one activity in the entire series of physical and mental activities that may have occurred in this whole process. Because all these activities exert influence on the purchase they are considered a part of consumer behaviour. Today’s world is subject to rapid changes in technology, consumer’s tastes are also characterized by fast changes. To survive in the market a firm has to be constantly innovating and understanding the latest consumer trend and taste. The primary work of the business in the olden days was to concentrate only on production areas. But the trend today is totally different as the importance of a product is closely to its operation. In a competitive world a business, which pays little importance to marketing, can never be successful. There are several brands of bike attracting consumer at national, state and local market. An attempt was made to know which local brand of bike is more popular and preferred at the time of purchase by consumers in the study area. The study aims to know the various reasons for the purchase decision of the bike On the basis of the above, the researchers wanted to make a study, on consumer’s bike preference on the model with particular reference to TVS products.
HISTORY OF TWO WHEELERS:
Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the Automobile Industry of India has come a long way. During its early stages the auto industry was overlooked by the hen Government and the policies were also not favourable. The liberalization policy and various tax relief’s by the Govt. of India in recent years has made remarkable impacts on Indian Automobile Industry. Motorcycle-the name is evolved from motorized cycle. A motor cycle has an engine, wheels and chains exposed. Moreover, it is chain driven. Two wheelers owe their descent to the safety bicycle, these appeared around 1800, used iron a banded wagon wheels. Gottlieb Daimler is created building the first motor cycle in the year 1885, one wheel in the front and one in the back, although it had a smaller spring-loaded outrigger wheel on each side. It was constructed mostly of wood; the wheels were of the iron banded wooden spooked wagon type. The popularity of the vehicle grew, especially after 1910 during World War I will branches of the armed forces in Europe especially for dispatching used the motor cycle. After the war it enjoyed a sport vague until great depression began in 1929 after World War II A revival of interest in motor cycles lasted in the late 20th century, with the vehicle being used for high speed touring and sport competitions.
TVS Motor Company Limited
The TVS Group was established back in 1911, when the...
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