Assessment Tool 2 (AT2): Written/Oral Questions 1. List some of the details outlined in an operational plan. An operational plan‚ also known as an action plan‚ is derived from an organisation’s strategic plan. It is a more concrete‚ detailed document that outlines how the strategic plans of an organisation will be achieved in practice. It includes projects to be undertaken‚ actions‚ resource policies‚ responsibilities and timeframes. It outlines the actions teams/individuals within an organisation
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-2 Market trends-------------------------------------------------------------------------------------4 Marketing Strategy-------------------------------------------------------------------------------5 Marketing Objectives----------------------------------------------------------------------------6 Marketing Mix------------------------------------------------------------------------------------7 Product Price Place Promotion Market Analysis The Luxury Market
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ASEAN Hard Luxury Goods Market Share‚ Global Trends‚ Analysis‚ Research‚ Report‚ Opportunities‚ Segmentation and Forecast‚ 2014 Future Market Insights www.futuremarketinsights.com sales@futuremarketinsights.com Report Description Report Description Luxury goods comprises of products such as accessories‚ footwear‚ apparel‚ watches and others which are quite expensive and target those consumers who belongs to premium class. The market for luxury goods consist of three types of end consumers‚ which
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• Cognizant 20-20 Insights Luxury Retail’s Evolving Landscape Executive Summary The luxury goods market may appear to many as a recession-resistant industry that generates over $1 trillion in revenue‚ but a closer look at the figures suggests otherwise. Luxury retailers‚ which were growing 9% annually a year before the recession‚ saw sales drop on average by more than 13 percentage points from 2007 to 2009. Meanwhile‚ luxury manufacturers saw their revenues decline by an average of 21 percentage
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decision of luxury product A survey of Chinese customer in China Prepared by: Zhang Yuwen (Grace) 014201100227 Lecture by: Orlando R.Santos Subject for: Research Methodology President University Bekasi-West Jawa Indonesia Ⅰ Introduction 1.1 Background of Study For luxury product and brand in the past three decades‚ Chinese market is unprecedented booming. From Pierre Cardin dominate early‚ later Louis Vuitton Illustrious‚ to each proliferation of luxury brands‚ the
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Indian Luxury Car Market – An Insight The recent growth in the luxury car market in India is much more than mere market dynamics in a particular car segment. It is a reflection of the changing lifestyle of the affluent class in the country. In India‚ the luxury car segment (Average Price 25-30 Lakh) has been growing at an average rate of 20% or above during recent years; it seems to be least affected by the global financial crisis. During worst recession period when world was facing low market demand
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Strategic Goal | Operational Activity | Measurement | Person Responsible | Timeline | Increase market share in luxury handbags. | Gain a larger share of the luxury handbag market | Having a better understanding of our customers’ needs and attitudes. Identify new opportunities and future high growth areas | Marketing DepartmentFinance DepartmentSenior Management | 12 Weeks | Design a product that is superior to other comparable styles | Have a product that is higher in quality and appearance
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Operational Planning What is it? The organisation has an operational plan that clearly states the actions to implement goals and strategies identified in the strategic plan. Your organisation has completed the strategic planning process. An operational plan details the actions required to implement each strategy‚ assigning responsibilities‚ setting timeframes‚ identifying resources required and indicating what difference the specific actions will make. When developing your operational
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Assesment activity Manage operational plan Assignment Introduction My name is Joan Simon‚ I am 26 years old and I am an employee of the company called Bigsport.com which is an on-line store specialised in selling football clothes and equipment. I have just been promoted to the position of sales manager and now I have 13 people to look after (eight sales representatives‚ two key account managers and three merchandisers). Planning and monitoring system First of all I will have to meet my team
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Operational Plan (Unit 6) (This section of the plan should contain: 1. Information about your products or services including how and where your products or services are produced‚ production techniques‚ quality control‚ customer service‚ inventory control‚ and product development; Strategy and Implementation Summary In order to place emphasis on exceptional service‚ our main tactics are bi-monthly service training‚ employee recognition‚ and higher service employee to customer ratios. Our specific
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