| Operational Activity
| Person Responsible
| Increase market share in luxury handbags.
| Gain a larger share of the luxury handbag market
| Having a better understanding of our customers’ needs and attitudes. Identify new opportunities and future high growth areas
| Marketing DepartmentFinance DepartmentSenior Management
| 12 Weeks
| Design a product that is superior to other comparable styles
| Have a product that is higher in quality and appearance.
| Consumer interest is increased. Increased feedback from targeted market.
| Design DepartmentSenior ManagementSales/ Marketing Department
| 6 Weeks
| Increase the production capacity devoted to the luxury handbag range.
| Ensure enough human resources are available to increase production, also that our physical resources are state of the art.
| Low cost of production, minimal wastage and maintaining a high quality product.
| Senior ManagementFinance DepartmentHuman Resources
| 6 Weeks
| Have a percentage of our workforce devoted to the production of our luxury handbag range.
| Specific staff are to be trained in the production and quality standards required to produce a luxury handbag.
| Increased production, High quality goods being produced, and Highly skilled staff.
| Training DepartmentHuman Resources DepartmentQuality Control Department
| 4 Weeks
| Become the number one luxury handbag manufacturer.
| Ensure quality of product continually exceeds competitors (continuous improvement).
| Consumer demand increases, increase in profit.
| Quality Control DepartmentSales DepartmentFinance Department
| This would be a continuous program
| Have the most recognisable product range available on the market.
| Create advertising and promotional activities through the use of media (television, radio, and internet), retail outlets and trade shows.
| Consumer interest is raised and products are being spoken about in the media more often.
| Marketing DepartmentSales...
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