Strategic Goal | Operational Activity | Measurement | Person Responsible | Timeline | Increase market share in luxury handbags. | Gain a larger share of the luxury handbag market | Having a better understanding of our customers’ needs and attitudes. Identify new opportunities and future high growth areas | Marketing DepartmentFinance DepartmentSenior Management | 12 Weeks | Design a product that is superior to other comparable styles | Have a product that is higher in quality and appearance. | Consumer interest is increased. Increased feedback from targeted market. | Design DepartmentSenior ManagementSales/ Marketing Department | 6 Weeks | Increase the production capacity devoted to the luxury handbag range. | Ensure enough human resources are available to increase production, also that our physical resources are state of the art. | Low cost of production, minimal wastage and maintaining a high quality product. | Senior ManagementFinance DepartmentHuman Resources | 6 Weeks | Have a percentage of our workforce devoted to the production of our luxury handbag range. | Specific staff are to be trained in the production and quality standards required to produce a luxury handbag. | Increased production, High quality goods being produced, and Highly skilled staff. | Training DepartmentHuman Resources DepartmentQuality Control Department | 4 Weeks | Become the number one luxury handbag manufacturer. | Ensure quality of product continually exceeds competitors (continuous improvement). | Consumer demand increases, increase in profit. | Quality Control DepartmentSales DepartmentFinance Department | This would be a continuous program | Have the most recognisable product range available on the market. | Create advertising and promotional activities through the use of media (television, radio, and internet), retail outlets and trade shows. | Consumer interest is raised and products are being spoken about in the media more often. | Marketing DepartmentSales
