ETHICAL THEORIES 1. Utilitarianism The utilitarian ethical theory is founded on the ability to predict the consequences of an action. To a utilitarian‚ the choice that yields the greatest benefit to the most people is the choice that is ethically correct. One benefit of this ethical theory is that the utilitarian can compare similar predicted solutions and use a point system to determine which choice is more beneficial for more people. This point system provides a logical and rationale argument
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SM0381 Frequently Asked Questions 1. General Questions 2. Reflective Statement Questions * 10pt Arial‚ single line spacing. * Your Reflective Statements should not be going over one side of A4 per entry. 3. Ethical Dilemma Essay * “In my company’s ethical dilemma the company is faced with the dilemma of…”- Woah! Wait on there! Company’s cannot have ethical dilemmas‚ they are virtual legal entities; not people. They cannot think‚ reason nor have moral debates; they aren’t
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OPPORTUNITY CREATES ETHICAL DILEMMAS Definition of ethical dilemmas Ethical dilemmas‚ also known as a moral dilemmas‚ are situations in which there are two choices to be made‚ neither of which resolves the situation in an ethically acceptable fashion. In such cases‚ societal and personal ethical guidelines can provide no satisfactory outcome for the chooser. Ethical dilemmas assume that the chooser will abide by societal norms‚ such as codes of law or religious teachings‚ in order to make the choice
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Brand Nivea 1911: Nivea Creme introduced in the German market by Beiersdorf. 1912-1970 : Introduced a range of products under Nivea brand maintaining a mono-product philosophy. Nivea Creme remained the company’s premier product 1970-1993 : Extended the Nivea brand from the limited range of to a full range of skin care and personal care products 1993 onwards: Change in Senior Management leads to IMC philosophy. Product Mix Question 1 What is the brand image
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Nivea VS Vaseline Introduction Due to Metro sexual trend‚ product for men is growth very fast in the last 2-3 years. Not too many companies invested in this market until the first quarter of 2007 Beiersdorf‚ leader of men’s lotion market see the opportunities to invest in this market segment and to promote themselves as a fresh lotion for men‚ called “Nivea for men”. It helps dry skin of men to become smoothly and healthy skin. After entry of Beiersdorf‚ Unilever followed into this market
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01_Introduction Beiersdorf is the international skin care company behind the leading NIVEA Sun 21651_NIVEA brands NIVEA‚ ELASTOPLAST‚ ATRIXO and EUCERIN. Over the past 10 years the company has grown rapidly in the UK by developing a balanced and well managed portfolio of brands. A brand portfolio should consist of a range of products which support each other‚ irrespective of which categories they operate in. The NIVEA range includes product types ranging from female face and body products to men’s
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Study #8: NIVEA NIVEA‚ one of the largest skin and face care brands in the world‚ was established in 1912 and introduced to the German markets. Germany has long been a center for skin care and cosmetics‚ and NIVEA was the leader and has continued to be one of the most recognized products in the market. With its brand image based on its products being clean‚ fresh‚ and natural it has become a timeless product recognized by its blue tin and white type face. Its first introduced NIVEA Crème in
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THE TIMES 100 Downloaded from The Times 100 Edition 13 - http://www.thetimes100.co.uk Edition 13 Nivea : The use of the marketing mix in product launch Answer sheet 1. What is a consumer-led product? When the customer dictates the product market orientated. 2. NIVEA does market research‚ what are the two types of research? Primary and Secondary research 3. What are the advantages and disadvantages of both types of research and give examples? Primary e.g. questionnaires
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PRICING: NIVEA which is truly a global brand has not met with success in India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly. The price of all its products which are used on a daily basis like Deodorants‚ talcum powder and soaps are of the same price as that of the competitors. But other products like lip care and Men care are highly priced compared to that of its competitors. The pricing strategy
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My Perception of Personal Ethics and Professional Ethics: Ethics plays a vital role in shaping moral health of a person‚ a society‚ a government‚ or a corporate. Laws‚ and legislation however much necessary‚ will never fashion the attitude and character of a person‚ but ethics will. The sense of accountability to all stake holders‚ fair treatment to all in interpersonal relationships‚ integrity‚ and honesty are the parameters that characterize ethical behavior. Business sustainability demands
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