Executive Summary The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore‚ the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract to decide whether to read the complete
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Guideline for Writing an Executive Summary of On-Job-Training: An executive summary is a brief overview of a report designed to give readers a quick preview of its contents. Its purpose is to consolidate the principal points of a document in one place. After reading the summary‚ your audience should understand the main points you are making and your evidence for those points without having to read every part of your report in full. In your case‚ your executive summary is going to be read by the
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Executive SummaryOctober 1‚ 2014Executive SummaryThe purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read a complete document. Therefore‚ the executives summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract
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I visited Woolworth s and the and I picked up Nivea‚ Dove‚ Brut and Rowena for deodorants. The prices were $4.59‚ $3.99‚ $4.30 and $3.78 They are similar products in comparison and the prices are very close to each other. I did a marketing research and the strategies are similar as follows I researched the companies and the way they target their market they do primary and secondary research Secondary research In the deodorant category‚ companies used many secondary research sources to discover
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NIVEA Case Study Questions 1. Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN. They prepared the aims and objectives as part of their marketing plan. A company should always look at what they want to achieve with the specific product and that is what NIVEA FOR MEN did. Their objective was to “increase its share of the UK male skincare market”. 2. Explain why NIVEA used football sponsorship to help increase its sales of NIVEA
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famous Nivea cream. Nivea Cream was the first true cosmetic moisturiser to be released upon the market‚ and is still Nivea’s signature product. Since then‚ the company has grown to be one of the largest skin care brands throughout the world‚ selling a range of products in over 150 countries. However‚ to meet the ever evolving customer needs and to further penetrate into the personal care and cosmetics market; Nivea extended its product range to include: body moisturisers ‚ sun care‚ Nivea for men
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Developing a Marketing Plan NIVEA FOR MEN Q-1 Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch NIVEA for men. First of all NIVEA analysis the market. Before re-launching the product they shoul know about their brand position and their position in market. NIVEA for men needs to know what its male customers wants. And they should know who are their competitors present in the market. Secondly they find the needs of the consumer. This focus on product
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NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division reflected on the growth of their Nivea brand over the last decade and a half. Nivea‚ the largest cosmetics brand in the world‚ had successfully defended its position during intense competition in its major European markets. Additionally‚ the company had expanded into many new markets in South and Latin America‚ Eastern Europe‚ and Asia. Nivea had created a number of new sub-brands
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introduce you more closely to the brand of NIVEA‚ its core brand values‚ way of operating its business and strong relationship with its customers. The legacy skincare brand Nivea can be easily found in 150 countries around the world. Approaching its 100th birthday‚ " Nivea" derives from the Latin word " nivius‚ meaning snow-white." The first brand to bring skincare products from the privileged elite to the mass market‚ its initial product offering‚ Nivea Crème‚ was created by a team of dermatologists
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How to Write An Executive Summary? Whether you’ve put together a business plan or an investment proposal‚ you’re going to need an executive summary to preface your report. The summary should include the major details of your report‚ but it’s important not to bore the reader with minutia. Save the analysis‚ charts‚ numbers and glowing reviews for the report itself. This is the time to grab your reader’s attention and let them know what it is you do and why they should read the rest of your business
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