Nike “Just Do It” Campaign Meaghan Carter-Morris Valdosta State University The campaign I decided to research was the “Just Do It” campaign done by Nike. Named after the Greek goddess of victory‚ it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports‚ Phil
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Case on Nike “Just Do It” Campaign Case on Nike “Just Do It” Campaign Submitted to: Prof. Bijal Mehta Submitted by: Kruti Acharya A01 Sunny Agarwal A02 Namrata Ajmera A03 Abhishek Barot A 04 Husain Behrinwala A05 9/4/2011 Submitted to: Prof. Bijal Mehta Submitted by: Kruti Acharya A01 Sunny Agarwal A02 Namrata Ajmera A03 Abhishek Barot A 04 Husain Behrinwala A05 9/4/2011 Mini-case Study: Nike’s “Just Do It” Advertising Campaign According to Nike company belief
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Analysis of A Campaign of Nike “The Good Stuff” Name: yuanyi zhao 0 Contents 1. Abstract……………………………………………………………2 2. Introduction……………………………………………………….2 3. The campaign of Nike “the good stuff”…………………………3 4. Analysis the campaign ……………………...……………………3 5. Effectiveness………………………………………………………12 6. Conclusion………………………………………………………...13 7. References…………………………………………………………14 8. Figure references………………………………………………….15 1 The analysis of a campaign of Nike “the good stuff”
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LLanos | Advertising and Public Relations | | Executive Summary Best known for their “Just do it” branding‚ Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as “ASICS”‚ the founders of the company decided to take a different approach to their business. When they launched their Nike line‚ they realized that having an athlete endorse their shoes would be a great way to reach out
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Nike Promotional Campaign Table of Contents Target Market Description…………………………..3 Decision Making Process…………………………...3/4 External and Internal Influences…………………….5/6 Final Campaign and Justification……………………6/7 Graphs of Survey Results……………………………8/9 Target Market Decision: Over the course of the last twenty to twenty five years‚ Nike has made a clear focus on to which it wants to market their products for‚ as well as to whom they want to buy the products. It is clear by
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Mac Farber Paper #2 – Rhetorical Analysis Jennifer Freed Just Do It Sharad Haksar’s Just Do It is part of his very moving series of pictures he calls “Brand Irony.” This series portrays ironic juxtapositions of world-renowned brands combined with interesting visuals. In this specific picture‚ Haskar shows Nike’s famous Swoosh accompanied by its “Just Do It” slogan on a wall acting as an advertisement somewhere in India. On the wall next to the ad‚ a young boy is urinating as a little dog looks
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Nike Advertisement Analysis Advertisements have been used for years to sell products. As long as there have been consumers there have been ads‚ although in many different media. Different companies or groups release ads to promote a certain product‚ idea‚ or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes‚ but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisements
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Ofori-Dwumfuo English 103 12 September 2011 Nike + Serena = Rhetoric Nike‚ second amongst sports business brands on the planet with an astonishing value of $5.6 billion‚ effectively uses different methods in their various advertisements (Forbes.com). These methods portray Nike items such as shoes‚ backpacks‚ or other gear as desirable to the masses. Nike uses catch slogans such as “Just Do It” and “True Divers Don’t Need Water” to instill the false need for Nike products within the hearts of the audience
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power‚ the frequency of economic activity decrease‚ Private and business travel will be decrease. The sales budget is bound to reduce. On the contrary‚ the sales budget is bound to rise. If consumers do like the airline’s services‚ the sales forecasting is will be increase to meet consumer. If consumers do not like the airline’s services‚ the company will decrease sales budget to ensure profitability. 9.18 a manager of a marketing research company made the following comment: I don’t understand why I
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Nike’s Sweatshop Scandal Campaign With profits plummeting and negative attention flooding in following the exposure of sweatshops in overseas factories‚ it became clear that Nike’s image had to change—and fast. Though not the only company caught in the cross-fire following the documentation of atrocious working conditions‚ Nike managed to capture the spotlight. As a member of society‚ I feel driven to act as a socially conscious consumer‚ allowing me to strongly relate to Nike’s desired audience
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