Polytechnic University of the Philippines Sto. Tomas Branch Two Facets of Marketing: Direct and Online Direct and online marketing are two marketing strategies which gain popularity among costumers and motivations for business owners to engage in for various reasons. In partial fulfillment of the requirements in ENGL 1023 Writing in the Discipline Submitted by: Barba‚ Zaren Morel L. Capuchino‚ Julie Ann M. Maranan‚ Richelle O. Maralit‚ Anna Camille O. Porto‚ Mariela D. Zapanta‚ Lora Mae A. Submitted
Premium Marketing Advertising
According to The European Direct Selling Association (seldia)‚ direct selling can be defined as followed: Direct selling is a method of marketing and retailing goods and services directly to the consumers‚ in their homes or in any other location away from permanent retail premises (seldia‚ http://www.seldia.eu/direct-selling/about). Many companies sell their products during a party. This form of direct selling is called: party plan. A hostess agrees asks the direct seller to come to her house
Premium European Union Sales Germany
Mary Kay is a privately held company which is engaged in direct sales of skin and color cosmetics products The company operates in more than 35 countries . Its headquarters is in Dallas Texas. It employs more than 4500 people. The company generates more than $3‚000 million annually. Mary Kay is a privately held company and does not publish its financial statements. Strengths Mary Kay’s products are scientifically created and is approved by the FDA to clean‚ protect and enhance the skin. Product
Premium Sales Consultative selling Privately held company
Title: Mary Kay Ash Purpose: Inform Specific Purpose: To inform audience of who Mary Kay Ash was and her influence on women in business Thesis: Mary Kay Ash played a significant role in changing women’s roles in the workplace. INTRODUCTION Pictures on overhead: Mary Kay Ash By a show of hands‚ who here knows who this is? Okay‚ a few… (presumption) What if I tell you this is Mary Kay? Who knows that name? Yeah… all of you have heard of Mary Kay. (presumption again) This is Mary Kay Ash‚
Premium Marketing 2008 albums Investment
company launched its online delivery service. However‚ it was not until 2000 that Tesco.com was formally established as the platform for online ordering. This case discusses and analyses how Tesco started online-grocery-retailing as a new distribution channel for its business‚ as well as the challenges‚ milestones‚ and rewards it encountered along the way. In recent years the internet has served as a platform for online retailing for most products‚ take the case of online retailers such as Amazon
Premium Online shopping Tesco Retailing
Concern quality minerals o Brand image is important Secondary YOUTH: Between 14 to 25 year’s old age. o Likes to drink cool stuff o Preference depended on fashion o Drink for style o Purchase cheep drink o Easily influence by TV‚ magazine and online advertisement Presentation I will use creative message or advertising message elements of the new re-launch campaign are based on rational appeals and include the following punch lines. “Just As Nature Intended” It takes at least 12 oranges
Premium Nutrition Juice Target market
provided an environment where everyone can be online at any given time. Under this environment‚ Online Book Selling can be useful to sell books on the Internet. Customers can purchase or get all books’ information without going through a bookstore. This proposal includes planed research‚ its benefits‚ qualifications to conduct the research‚ and cost analysis. We are confident that we have ability to perform this web application - Online Book Selling --The completion date for this project will be
Premium Microsoft
theories as you can to explain why the reward system adopted by Mary Kay works in China? a) Contingency Theory – Path Goal Theory or Goal Setting Theory Path Goal Theory is a contingency approach to leadership which under Mary Kay’s responsibility is to increase subordinates’ motivation by clarifying the behaviours necessary for task accomplishment and rewards. Under Path Goal Theory it must be formed by tangible award. Mary Kay increases her follower motivation by either (i) clarifying the
Premium Motivation Direct marketing
Match the correct answer Chapter 10 A. Organizational Change B. Change Agents C. Calm Waters D. White Water Rapids E. Kurt Lewin’s Three Step Process F. Constraints G. Demands H. Karoshi I. Role Conflicts J. Employee Assistance Programs K. Wellness Programs L. Idea Champions M. Creativity N. Role Overload O. Innovation __L__1. Individuals who actively and enthusiastically support new ideas‚ build support for‚ overcome resistance to‚ and ensure that innovations
Premium Motivation Organizational studies and human resource management
Essay: Organisational behaviour This article seeks to examine organisational behaviour that results from emotional contagion experienced by members of direct selling companies in Malaysia. “Employees often share feelings of happiness‚ sadness and anger with their colleagues” Doherty (1997). These emotions are often contagious and important traits of human existence and they often serve to motivate approach withdrawal behaviour. Barsade (2002) explains that when there is positive emotional contagion
Premium Emotion Personality psychology Interpersonal relationship