"Mary kay inc selling and the challenge of online channels" Essays and Research Papers

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    Mary Kay Inc

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    Mary Kay Inc December 2005 List of Contents and Tables 1. INTRODUCTION 1 1.1 Key Facts 1 Summary 1 Mary Kay Inc: Key Facts 1 2. CORPORATE OVERVIEW 1 2.1 Financial Performance 1 Table 1 Mary Kay Inc.: Financial Summary 2000-2004 1 2.2 Geographic Coverage 2 Table 2 Mary Kay Inc.: Sales by Region 2000-2004 2 2.3 Business Focus 3 Table 3 Mary Kay Inc.: Sales by Division 2000-2004 3 Chart 1 Mary Kay Inc.: % Sales by Division 2004 3 3. STRATEGIC OVERVIEW 3 3.1 Operational Strategies

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    Mary Kay Inc.

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    the Mary Kay Case attached to this assignment right here (Mary Kay Inc.pdfPreview the documentView in a new window) and answer the following questions: a. The younger demographic is important to Mary Kay Inc. both as consumers of the company’s products and as its sales force. Since the market is one and the same‚ can the company utilize one marketing strategy targeting both consumers and sellers? Why or why not? b. What are particular characteristics about this younger demographic that Mary Kay

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    Mary Kay

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    MARY KAY Introduction: Mary Kay is one of the largest cosmetic companies in the United States. Mary Kay Ash started her dream in 1963 when she first opened the doors to the very first Beauty by Mary Kay in Dallas‚ TX (Mary KayInc.) It all began after she spent 25 years in direct selling for Stanley products. After a successful career with Stanley products‚ she started writing a book about direct sales‚ but it became a book about managing people. She started thinking about what a “dream company”

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    Mary Kay

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    internationalize Mary Kay Ash founded Mary Kay Cosmetics in 1963 with her life savings of 5‚000 and the support of her 20-year-old son‚ Richard Rogers‚ who currently serves as execu tive chairman of Mary KayInc. Mary KayInc.‚ is one of the largest direct sellers of skin care and color cosmetics in the world. Now womens cosmetics industry is in a period of growing‚ because now women around the world for their skin care and more attention‚ for the appearance of consumption is increasing. And Mary Kay Inc. in

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    Mary Kay

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    Mary Kay Cosmetics: Sales Force Incentives Case Analysis Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success. Mary Kay Cosmetics uses several programs to motivate‚ recognize‚ and develop its beauty consultants‚ which include recognition in a monthly magazine‚ annual events‚ gifts and prizes and most importantly‚ financial incentives. At the heart of the financial incentives

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    Mary Kay

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    Mary Kay Cosmetics: Asian Market Entry (A) In February 1993‚ Curran Dandurand‚ senior vice president of Mary Kay Cosmetics Inc.’s (MKC) global marketing group‚ was reflecting on the company’s international operations. MKC products had been sold outside the United States for over 15 years‚ but by 1992‚ international sales represented only 11% of the $1 billion total. In contrast‚ one of MKC’s U.S. competitors‚ Avon Products Inc.‚ derived over 55% of its $3.6 billion sales (at wholesale prices)

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    P29 Q1 1. The marketing channel for Mary Kay cosmetics is called a direct selling channel. The company user a sales force of over 1000000 Independent Beauty Consultants around the world. These consultants are not employees of Mary Kay Corporation; they buy cosmetics from the company at a wholesale price and sell to end-users at a retail price. They maintain personal relationships with their end-user consumers and deliver product to them after it is ordered; it is a high-service purchasing relationship

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    Mary Kay

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    3. Discuss your thoughts regarding the effectiveness and difficulty of carrying out market research on a global basis. Consumer demand for value and convenience are now driving the global market‚ thanks to aggressive research. The acceleration of consumer lifestyles and a shift in power from supplier to retailer provides many companies an advantage over its competitors. One reason that global research is effective and has an advantage is because of the quality or superiority of the products or

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    Mary Kay

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    Mary Kay Cosmetics Mid-Term Assignment 1) In regards to Mary Kay Cosmetics (MKC) decision on whether to enter Japan‚ China‚ both‚ or neither I would like to recommend that MKC should first expand their business into the Chinese market using the majority of the resources. I would then recommend that entry into the Japanese market should be at first held off but then reconsidered based on the level of success found in the Chinese venture. I feel as if MKC will find the most success within China

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    Mary Kay to Italy

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    ------------------------------------------------- COUNTRY MARKET REPORT MARY KAY TO ITALY ------------------------------------------------- EXECUTIVE SUMMARY Mary Kay‚ a corporation created and run by women‚ sells cosmetics and skin care products worldwide. The impact on the skin care and cosmetic industry has proved to be impressive at US $2.5 billion on an international level in 2010. Mary Kay’s headquarters and primary manufacturing facility is located in Addison‚ Texas. The corporation

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