Purpose: Inform
Specific Purpose: To inform audience of who Mary Kay Ash was and her influence on women in business
Thesis: Mary Kay Ash played a significant role in changing women’s roles in the workplace.
INTRODUCTION
Pictures on overhead: Mary Kay Ash By a show of hands, who here knows who this is? Okay, a few… (presumption) What if I tell you this is Mary Kay? Who knows that name? Yeah… all of you have heard of Mary Kay. (presumption again)
This is Mary Kay Ash, the woman behind the company.
As a class of young people working toward career choices, it is important to understand the change in business culture over the decades, specifically the turbulent times of the 60’s and 70’s, and how women were viewed from a business standpoint. Mary Kay Ash, was more than pink Cadillacs, and make-up. Mary Kay Ash was a significant influence in changing women’s roles in the workplace.
Brief Bio: MK was …show more content…
According to the US Bureau of Labor and Statistics, it was a time when more women than ever before were entering the workforce - 38% increase to be exact. (US Bureau of Labor and Statistics) It couldn’t have been a more appropriate time for MK to happen upon what she did. While preparing for her hand guide MK made a list and discovered through her preparation an “ideal” company. She used her life savings, recruited nine friends, and started Beauty by Mary Kay on September 13, 1963. The company we now know as Mary Kay, Inc. From the start Mary Kay, Inc. challenged traditional gender roles by simply being a business built of women entrepreneurs. In addition to this, however, she expanded the bar by also offering fair pay and gift incentives for the women at the company. She rewarded top consultants with diamond jewelry, lavish vacations in five-star hotels, and yes, pink Cadillac’s.
Cultural