MARKETING RESEARCH COLLOQUIUM 2012 ON CURRENT ISSUES OF MARKETING IN FEDERAL TERRITORY OF LABUAN 26 November 2012‚ there were 25 topics related to the current issues of marketing in Federal Territory of Labuan was presentedat the Marketing Research Colloquium 2012 by the final year undergraduate students of Universiti Malaysia Sabah‚ Labuan International Campus (UMSKAL) from Bachelor Degree of International Marketing with Honors for 2010/2011 session. There were 105 students has taken Marketing
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Spring 2008‚ Claremont Graduate University‚ CA Brand Report Card May 5‚ 2008 Copyright 2008. Jose H. Montero. All rights reserved. Brand Report Card: Home Depot vs. Lowe’s The Brand Report Card‚ devise d by Kevin L. Keller‚ is a tool for assessing a brand’s performance by rating brands along ten key traits that Keller believes are shared by the world’s strongest brands. Strong brands possess very high brand equity and the Brand Report Card is one tool to help identify things the brand
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“Office Depot” The First Office Depot opened in 1986 in Lauderdale Lakes‚ Florida. The Office Depot is a global supplier of office products and services and has experienced a dramatic growth process over the past twenty-five years. In 1990 the Office Depot Companies bought “The Office Club Inc.”‚ and immediately became the largest office retailer in North America. Having built its business within the United States and having secured a firm business foundation‚ Office Depot expanded internationally
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INDIVIDUAL CASE ANALYSIS Home Depot Security Breach Prepared By ADAEZE ‘DAISY’ OCHIEZE PRESENTED TO Dr. C. Harben MBA 6090 Strategy Design and Implementation FALL 2014 Contents Introduction 3 Decision Makers 4 Problem Statement 4 Identify Alternatives 4 Analysis of Alternatives 5 Alternative One 5 Alternative Two 6 Alternative Three 7 Alternative Four 7 Alternative Five 8 Recommendation 9 Implementation 9 Evaluation 10 Generalization 11 References 12 Introduction Founded
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Marketing research process is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition‚ developing an approach to problem‚ research design formulation‚ field work‚ data preparation and analysis‚ and report generation and presentation. [1] Contents [hide] 1 Stages of marketing research process 2 Secondary data analysis 3 Qualitative research 4 References 5 Further reading [edit] Stages of marketing research
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Team Project #1 Home Depot‚ Inc. in the New Millennium (HBS 9-101-117) Question 1. Assess Home Depot’s financial performance from 1986 to 1999. What explains the decline in performance in 2000? (See Question #1 Exhibit) The slowing economy in 2000 combined with Home Depot’s aggressive expansion efforts was the reason for Home Depot’s poor financial performance. Between June 1999 and May 2000‚ the FED had raised interest rates six times – or a total of 1.75 percentage points – in an effort
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5 years period from 2002-2007. MARKETING Marketing is challenging and exciying. The solving of marketing problems requires insight‚ experience and analytical ability. Take the case of a company faced with the problem of increasing its sales. Increase in the sales at the expense of profits may not be a desirable objective. Again there are many ways in which sales can be increased e.g. by finding new customers or selling more to existing customers. MARKETING STATEGY The word “Strategy” has
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industry analysis‚ competitive analysis and corporate analysis. Since Home Depot carries only one business‚ corporate strategy analysis is not relevant for this question. 2.1 Industry Analysis The Home Depot is the leader in the industry‚ but the market share is almost negligible (0.9%). However‚ it obtained 62% growth in 1985 which is far above the average in the industry. Judging from Porter’s five forces‚ the Home Depot is facing challenges brought by the existing firms. No much challenges
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7.0 THE CREATIVE TABLE 1 : CREATIVE IDEAS 7.1 SOCIAL MEDIA The product’s take the action to rebranding its product to the users of internet (social media) such as Facebook whereby the user can have instant feedback toward the products itself. IMAGE 1 : PRODUCT’S FACEBOOK 7.2 RADIO We’ve planned to commercialize our products to the THR.FM radio. Item Description Gender Man and Women Length 32 Target Demographic Housewife ‚ Restaurant owners ‚ Food sellers Character / Narrator Malay language
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Running head: CASE STUDY RESEARCH REPORT Case Study Research Report Melva Yousaf Grand Canyon University: RDG 581 August 3‚ 2011 Introduction The purpose of this study is to find ways to help a child improve their reading test scores. How is it that a child who reads two grades above their level cannot perform well when it comes to taking state assessments? Is it the teacher or is the child playing around when it comes to taking tests? Maybe the child
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