7.0 THE CREATIVE
TABLE 1 : CREATIVE IDEAS
7.1 SOCIAL MEDIA
The product’s take the action to rebranding its product to the users of internet (social media) such as Facebook whereby the user can have instant feedback toward the products itself.
IMAGE 1 : PRODUCT’S FACEBOOK
We’ve planned to commercialize our products to the THR.FM radio. Item
Man and Women
Housewife , Restaurant owners , Food sellers
Character / Narrator
Slights Kelantan’s Malays accent
Remix music background
Suggested Sound Effects
Cooking sound , People voice delicious sound’s
LELAKI : “ibu ibu , ayah ayah abe abe kak semua Sambal kicap maji membuatkan selera anda terbuka sedap senghoti(sungguh)
SURI RUMAH : “ mmmm….. sedap nya abe , gapo dio ni hok abe guno , gapo rahsio hok abe guno ni”
LELAKI : “SAJI SAJI SAJIiiiiiiiiiii….PASTI NAK LAGI!!!”
SURI RUMAH : “Ohhh… Sambal Kicap SAJI…. Sedap dan lazat dimasak bersama”
LELAKI : “Sudah tentunya Sambal Kicap SAJI .. Baru yolor (betul)”
LELAKI 2 : “Dapatkan di kedai-kedai runcit berhampiran anda sekarang!”
Our Branding is publish on television whereby we have chosen the during TV3 program called “Jalan Jalan cari makan” which publish on every Sunday at 12noon whereby it can reach our target audience such as housewife, restaurant owner and also food business oriented people, the duration of our planning commercial is only around 6 second due to the high demand budget for the television commercial, so we pick certain program and time to promote our re-branding products, beside that the program itself is about foods as well as the viewers are among the housewife whereby the program broadcast during weekends and it suitable to our viewers as it’s a holiday. .I
IMAGE 2 : Program commercial on
ACTOR : YOUNG LADY
ACTOR : GRAPHIC EFFECT
ACTOR : Ads / Voice only
Sambal kicap MAJI ..
Saya pun menyukainya
“Sohor serata dunia”
Sedapnya bila dimasak
produk bumiputera dan dimakan bersama.
MAJI ketchup sources
I’m loving it too , meown..
Known everywhere Delicious when cooking
a bumiputera products and eat.
IMAGE : Promotion banner
IMAGE : Advertising
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