Home Depot Security Breach Case Study
INDIVIDUAL CASE ANALYSIS
Home Depot Security Breach
Prepared By
ADAEZE ‘DAISY’ OCHIEZE
PRESENTED TO
Dr. C. Harben
MBA 6090
Strategy Design and Implementation
FALL 2014
Contents
Introduction 3
Decision Makers 4
Problem Statement 4
Identify Alternatives 4
Analysis of Alternatives 5
Alternative One 5
Alternative Two 6
Alternative Three 7
Alternative Four 7
Alternative Five 8
Recommendation 9
Implementation 9
Evaluation 10
Generalization 11
References 12
Introduction
Founded in 1978 by Bernie Marcus, Arthur Blank, Ron Brill, and Pat Farrah, the Home Depot is an American retailer of home improvement and construction products and services. From the beginning, Home Depot associates have been known to offer the best …show more content…
In 1994, Home Depot debut in Canada acquiring Aikenhead’s home improvement center. In 2001, Home Depot made its second international entrance in Mexico where it acquired Total Home. In 2006, Home Depot extended its reach in Asia and acquired China, Home Way, a 12 chain store.
Home Depot’s strategy includes being in alliance directly with industry leading manufacturers such as BEHR paint, LG appliances, and Ryobi tools etc. Its values include taking care of “our” people, giving back to the communities, doing the right thing, creating shareholder value, building strong relationships, and respect for all people.
Mid-September, 2014, Home Depot confirmed a huge security theft that compromised around 56 million credit/debit cards from back in April, 2014. According to Home Depot, criminals used a third party vendor’s user name and password to enter the perimeter of its network which allowed the hackers elevated rights to navigate portions of Home Depot’s network. As a result, separate files containing email addresses, passwords and payment card data were compromised. Home Depot also confirmed that the malware used to achieve this has not be seen prior to this attack and was designed to evade detection of antivirus …show more content…
Not only is the message delivered through a high-trust channel, Home Depot will be able to develop relationships with broad set of stakeholders as well as reduce the risk of further reputational damage.
The weakness is that consumers may not pay much attention to interactive website and so miss out on the important detail that needs to be sent out. It may also lack the in-depth reporting required for a balanced view of any message that need be conveyed to consumers. The company might also pay some cost as a new agent might be hired to run the interactive website. The threat of alternative four is that interactive website tend to appear as war rooms where competitors leave negative remarks.
The opportunity of alternative four is that most Home Depot customers have access to the internet and to real time data. This also gives Home Depot the opportunity to respond back to negative remark leaving none unanswered. Also, people with star power have the opportunity to speak up for Home Depot creating a more visual support for Home Depot.
Alternative
Home Depot Security Breach
Prepared By
ADAEZE ‘DAISY’ OCHIEZE
PRESENTED TO
Dr. C. Harben
MBA 6090
Strategy Design and Implementation
FALL 2014
Contents
Introduction 3
Decision Makers 4
Problem Statement 4
Identify Alternatives 4
Analysis of Alternatives 5
Alternative One 5
Alternative Two 6
Alternative Three 7
Alternative Four 7
Alternative Five 8
Recommendation 9
Implementation 9
Evaluation 10
Generalization 11
References 12
Introduction
Founded in 1978 by Bernie Marcus, Arthur Blank, Ron Brill, and Pat Farrah, the Home Depot is an American retailer of home improvement and construction products and services. From the beginning, Home Depot associates have been known to offer the best …show more content…
In 1994, Home Depot debut in Canada acquiring Aikenhead’s home improvement center. In 2001, Home Depot made its second international entrance in Mexico where it acquired Total Home. In 2006, Home Depot extended its reach in Asia and acquired China, Home Way, a 12 chain store.
Home Depot’s strategy includes being in alliance directly with industry leading manufacturers such as BEHR paint, LG appliances, and Ryobi tools etc. Its values include taking care of “our” people, giving back to the communities, doing the right thing, creating shareholder value, building strong relationships, and respect for all people.
Mid-September, 2014, Home Depot confirmed a huge security theft that compromised around 56 million credit/debit cards from back in April, 2014. According to Home Depot, criminals used a third party vendor’s user name and password to enter the perimeter of its network which allowed the hackers elevated rights to navigate portions of Home Depot’s network. As a result, separate files containing email addresses, passwords and payment card data were compromised. Home Depot also confirmed that the malware used to achieve this has not be seen prior to this attack and was designed to evade detection of antivirus …show more content…
Not only is the message delivered through a high-trust channel, Home Depot will be able to develop relationships with broad set of stakeholders as well as reduce the risk of further reputational damage.
The weakness is that consumers may not pay much attention to interactive website and so miss out on the important detail that needs to be sent out. It may also lack the in-depth reporting required for a balanced view of any message that need be conveyed to consumers. The company might also pay some cost as a new agent might be hired to run the interactive website. The threat of alternative four is that interactive website tend to appear as war rooms where competitors leave negative remarks.
The opportunity of alternative four is that most Home Depot customers have access to the internet and to real time data. This also gives Home Depot the opportunity to respond back to negative remark leaving none unanswered. Also, people with star power have the opportunity to speak up for Home Depot creating a more visual support for Home Depot.
Alternative