Case 14-2 – Marketing an Industrial Product in Latin America 1) The Sales Manager‚ in this case‚ had already predetermined the outcome of his stay and the time frame this would occur in without taking the country and its cultural norms into the equation. Cultural norms ‘are sometimes referred to as the way things are done around here’ (Human Resource Institute‚ 2006) and despite getting a way to conduct himself as well as guidance to follow the lead of the commercial attaché‚ the sales manager
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Case-Summary An American international sales manager seeks to meet with Latin American purchasing manager‚ because they are searching for an investment partner of State-of the art production to improve their equipment of the business. After arriving the American sales manager misses the contact to his local correspondent person. In order to find that person he seeks advice from commercial attaché about how to approach the latin American purchasing manager. The attaché gives him seven basic advices/rule
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(a) Segmentation bases in industrial product markets Segmenting an industrial product market introduces a number of additional bases‚ uses similar bases and also precludes some of the ones more frequently used for consumer product markets. Such bases are: • Type of application/end use e.g. adhesives for home‚ office and industrial use. 3 • Geographical e.g. Scotland‚ Wales‚ North West‚ North East‚ South East‚ East Anglia or by country/region. • Benefits sought: Closely related to the above
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A Broken Latin America Latin America is a curious case in the political world; with ever changing governments‚ one of the highest regional poverty rates and a corrupt federal system that is tied into the narcotics industry. Why is this region so politically unstable‚ and is it getting better or worse? This question can easily be answered when the political history of Latin America is examined. Latin America is a region birthed through war and revolution‚ as well as hundreds of years of colonization
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Latin America: The Creation of New People Latin America: The Creation of New People Bradford Burns‚ the author of Latin America: An Interpretive History has put a lot of thought in my mind‚ of who and what where the first people of Latin America. Because of them‚ many of us are here today. But who are they? The new world‚ which came to be known as Latin America; numerous types of people migrated to this part of the world. A group of people known as the indigenous migrated from Asia and
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group of European colonists to rise up against their distant rulers during their time. In the early 19th century‚ many colonies in South America rose up against Spanish rule for many reasons similar to the colonies in the North who revolted against the British. Ideology‚ geopolitics‚ and material interests encouraged the rebellions in both the American and Latin American independence movements. While very similar in cause‚ each revolution occurred in different ways and was influenced by different
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The new Latin American empires of Spain and Portugal maintained special contacts with the West. Western forms were imposed on indigenous cultures as the militarily superior European invaders conquered their lands. Latin America became part of the world economy as a dependent region. The Iberians mixed with native populations and created new political and social forms. The resulting mixture of European‚ African‚ and Indian cultures created a distinctive civilization. Indian civilization‚ although
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land-basedempires. However‚ their power dwindled as travel and trade by waterbecame more important. 5) Labor systems were transformed - The acquisition ofcolonies in North and South America
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Neoliberalism in Latin America From the 1930s until the 1980s state intervention and protection were key components of most Latin American economies. In these years many Latin American countries were used an Import-substitution industrialization based economy trying to reduce dependence on foreign imports and replacing them with domestic production. Due to the use of an Import-substitution industrialization based economy Latin American countries were forced to keep high tariffs to protect
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The increasing economic presence of China in Latin America: implications for US foreign policy. Maria Camila Gonzalez Research project Christian Maisch December‚ 11. 2012 Table of Contents 1.0 Introduction 2.0 Chapter 1: China’s historical presence in Latin America 3.0 Chapter 2: Consequences of Chinese economic presence for Latin America 4.0 Chapter 3: Changes in United States foreign policy to Latin America 5.0 Chapter 4: Study case - Brazil 6.0 Conclusion 7.0 Bibliography
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