school of thought‚ this happened in the 1970s when company decided that it should focus on quality as well and came up with the motto “ Quality Job is 1” and because of this several other good models were produced for example‚ Mercury‚ Mazda‚ Land Rover and Volvo. Bill ford‚ encouraged his employees to think like a small company‚ he was thinking of having employees that are more productive‚ employees that can get what they expect from their employer‚ in other words employees whose needs are met
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Tata buys Jaguar in £1.15bn deal Thousands of workers at Jaguar and Land Rover plants were told that the marques have been sold to the Indian conglomerate Tata. A deal between Tata and Ford over the sale of two of the best known names in British car making was concluded after months of painstaking negotiations. Overview of the two companies: Tata: Tata Motors Limited is India’s largest automobile company‚ with revenues of Rs. 32‚426 crores (USD 7.2 billion) in 2006-07. It is the leader
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with Chery Automobiles in China for Jaguar Land Rover. China has been formalised to develop‚ manufacture and sell certain Jaguar and Land Rover vehicles and jointly branded vehicles for the Chinese market -Strategic Objective The Tata Motors Group employed 62‚716 permanent employees (previous year: 58‚618 employees) as of the year end out of which 56‚393 employees were engaged in automotive operations. increase over last year was mainly at Jaguar Land Rover in of volume and product development activity
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Tata and Jaguar‚ Land Rover Deal 1. Motivation/ reason for the merger/ acquisition; • Tata Motors wanted to have presence outside India • It desired to have a diversified line-up ranging from the world’s cheapest car to some of the more expensive • It enabled Tata’s entry into luxury car segment • JLR It had become a cash drag on Ford • It would enable Ford to focus on its core Ford brand and "One Ford" global transformation. • Take advantage of the low cost manufacturing base in India
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INTERIM REPORT TATA MOTORS-JAGUAR LAND ROVER ACQUSITION Table of Contents Executive Summary 3 Introduction 4 SWOT Analysis of Ford Motor Co 5 Business Strategy of Ford 6 SWOT Analysis of Tata Motors 7 Why Acquisition 9 Future study 9 References 10 Executive Summary: This project aims at analysing the acquisition of Jaguar Land Rover by Tata Motors. Jaguar and Land Rover brands were held by Ford Motor Company
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Strength: Brand Name: TATA was established in 1945. Tata Motors is India’s largest automobiles company with approximately 70000 permanenet employees and it gain a revenue US Dollar 38.6 Billon at the in 2013-2014(www.tatamotors.com). Tata bought land roverand jaguar from ford group in 2008 but they didn’t change the name of the brand because jaguar and landrover are established brand in world market. motors is world’s 7th largest Bus manufacturing and 8th largest truck manufacturing company.
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companies like Toyota. * Due to various product recalls as a result of faults‚ Ford’s brand image was also harmed * Falling sales and revenues (faced a whopping $5.45 billion in 2001 that improved to $2 Billion loss before the Jaguar and Land Rover companies were sold to Tata Motors India) and Poor financial condition continuing for a number of years * Not able to tap opportunities in small and medium segments where the motor market is the largest * The automotive market is highly
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Tata’s acquisition of Ford’s luxury brands Ford Motor Company announced it will sell its Jaguar and Land Rover divisions to India’s Tata Group. The Tata Group already owns former British stalwarts Tetley Tea and steel company Corus Group PLC. Now‚ it’s looking at a couple more renowned brands -- Jaguar and Land Rover -- a quantum leap in class for a group whose main vehicle business has been making inexpensive cars and trucks for Indians. The luxury brands would give Tata access to the know-how
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Thunderbird and Expedition in North America‚ Ford Fiesta in Europe‚ the new Lincoln Blackwood and Navigator‚ Land Rover Freelander and Range Rover‚ Jaguar X-Type‚ Aston Martin Vanquish‚ Mercury Mountaineer‚ and the Mazda Sport Wagon. These vehicles will help distinguish them from their competition. All of their products and services benefit from their diverse family brands. They acquired the Land Rover in 2000‚ 1999 they acquired Volvo and Kwik-Fit‚ 1989 they acquired Jaguar‚ 1987 they acquired Aston
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FORD AUTOXCHANGE B2B MARKETPLACE Founded by Mr. Henry Ford Headquartered in Dearborn‚ Michigan‚ suburb of Detroit FORD MOTOR COMPANY: 5th largest Automaker worldwide Ranks 25th on 2011 Fortune 500 List Sold 5.7 million units worldwide in 2011 Total Revenue in 2011 was $136 Billion Enjoys 16.7% market-share globally FIGURES AND STATISTICS: Fascinating story on a B2B ’electronic marketplace’ Vision: "Effective use of IT" for efficient management of Supply chain Objective:
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