a production plant in South Africa. In 1983‚ BMW built its first diesel engine. In 1994‚ it purchased the Rover Group‚ with the brands Rover‚ Land Rover‚ MINI & MG. In 1998‚ it purchased Rolls-Royce. In 2000‚ it sold Rover‚ Land Rover & MG‚ but retained MINI. Helmut Panke become CEO in 2001 as the company was recovering from the failed 1994 acquisition of Rover. Focused on innovation‚ technology & marketing‚ & enforced the culture of strong cost controls. The company
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NANO MARKETING FAILURE The messaging could have been more proactive in the initial phase of the launch‚ experts said. As it could have been when the project had to beat a retreat from the Singur factory site in West Bengal or when some cars began catching fire. "A series of factors has impacted the Nano‚ right from the Singur issue to cars catching fire to clumsy marketing strategy‚" said Autocar India editor Hormazd Sorabjee. "There was a bit of overconfidence at the start and not much marketing
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BEG Presentation Liang YuCong TP031417 Summary of case Phoenix or Vulture BMW purchased ROVER Group in 1994. John Towers borrowed 427 pounds million from BMW Then decided to ask for a 120 pounds million loan from the government This proposition was rejected and they only received 6.5 pounds million SAIC went through that brought in 1 pounds billion dollars Occurring John and three partners had a compensation package Ethical Dilemma A situation in which there is no obvious right or
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FORD MOTOR COMPANY * This Case Analysis will highlight the Ford Motor Company (FMC)‚ one of the most documented corporations. Today‚ I will identify the firm ’s existing objectives and strategies‚ explain one strategy that the company might use to take advantage of an external opportunity‚ and one strategy that the company might use to address a potential threat. I will also construct a Competitive Profile Matrix‚ research one or two of its major competitors and at least six (6)
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consumer perception of the models in the Land Rover family is fairly muddled. Though the Range Rover is the first vehicle introduced in the U.S. and is almost $25‚000 more than the Land Rover Discovery‚ consumers believe that the Discovery is the better vehicle. (Which is very different from its competitor‚ Jeep‚ which has very clear differentiation in consumers’ minds that follows its positioning). The change in the corporate name from Range Rover to Land Rover surely exacerbates this confusion. The
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Organizational Planning at Ford Motor Company Organizational Planning at Ford Motor Company Ford Motor Company manufactures and distributes vehicles around six continents making it one of the largest automotive manufacturer’s in the world. The company has a strong market position as a result of its product portfolio that gives Ford significant competitive advantage in the marketplace. However‚ Ford Motor continues to strive to become the world’s leading consumer company for automotive products
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A brief Summary article The competition amongst Automotive Brand such as BMW‚ Ford and Mercedes have been going on for a long time to be the best Automotive Brand in the world. Recently‚ many automotive companies have established a new design car with electric energy to replace the fuel. The article is about the new invention of BMW group concerning to the charger of the electric cars. The charger has an advantage‚ which is rapid recharging as key to the success of its new BMW i3 electric vehicle
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ConstruCtion CellPhone-oPeRated land RoveR P RaghavendRa PRaSad and . K. SuSRam Rahul C onventionally‚ wireless-controlled robots use RF circuits‚ which have the drawbacks of limited working range‚ limited frequency range and limited control. Use of a mobile phone for robotic control can overcome these limitations. It provides the advantages of robust control‚ working range as large as the coverage area of the service provider‚ no interference with other controllers and up to twelve
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Jaguar Land Rover‚ Tata Motors had following strategic considerations: 1. Long term strategic commitment to automotive sector. 2. Opportunity to participate in two fast growing auto segments (premium and small cars) and to build a comprehensive product portfolio with a global footprint immediately. 3. Increased business diversity across markets and product segments. 4. Unique opportunity to move into premium segment with access to world class iconic brands since: (a) Land Rover provides
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VEHICLES The First Remote Control Vehicle I Precision Guided Weapon: This propeller-driven radio controlled boat‚ built by Nikola Tesla in 1898‚ is the original prototype of all modern-day uninhabited aerial vehicles in air‚ land or sea. Powered by lead-acid batteries and an electric
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