"Tata Motors" Essays and Research Papers

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Tata Motors

also some policies by the labour contract to avoid exploitation of labour which makes this country much more expensive The famous incident is Tata Nano project in west Bengal which had to be shifted due to the political pressure and there were riots and big problems. So this plant had to shift at different region finally it was decide to Gujarat. Ratan Tata had promised the world that it would be available next year for the common man. This was not happening because of this political problem. This...

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Tata Motors

Tata Motors Limited: Ratan's Next Step Executive Summary Ratan Tata, chairman of Tata Motors Limited (Tata Motors), came out with the good reputation "the world's cheapest car" into New Delhi Auto Expo. Introduction of Tata's background Situational Analysis Strengths Manufacturer of the world's cheapest car 81% of domestic sales in India Diverse and complete range of resources (98 companies in 80 countries) Own steel factory resource Ratan’s well-known understanding of business (auto design...

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Balance Sheet Analysis of Tata Motors

which is now accounted as an associate. Investments increased to Rs.2,219.12 crores as at March 31, 2010 as compared to Rs.1,257.40 crores as at March 31, 2009. The movement (net) of Rs.961.72 crores represents decrease due to sale of investments of Tata Steel Ltd. and increase on account of (a) reporting of investments in Telcon as an associate consequent to sale of controlling stake and (b) investments in Mutual Funds of Rs.988.05 crores. Net Current Assets increased to Rs.808.81 crores as at...

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Strategic & Financial Objectives of Tata Motors, Intel Coorparation and Lufthansa

Strategic & Financial Objectives of TATA Motors,Intel Coorparation and Lufthansa Tata Motors Tata Motors has agreed on a joint venture with Chery Automobiles in China for Jaguar Land Rover. China has been formalised to develop, manufacture and sell certain Jaguar and Land Rover vehicles and jointly branded vehicles for the Chinese market -Strategic Objective The Tata Motors Group employed 62,716 permanent employees (previous year: 58,618 employees) as of the year end out of which 56,393 employees...

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Tata Ace- Case Study

MARKETING STRATEGIES ASSIGNMENT “TATA ACE” CASE STUDY 1) Why do we feel Tata Motors was targeting LCV (Light Commercial Vehicle) segment under commercial segment for TATA ACE? - - - Better highway systems like the Golden Quadrilateral meant that Commercial vehicles in 45+ Tonnes could carry bulk loads covering large distances in shorter time and at lower per tonne per km cost. Government also went about the task of improving road network between medium sized cities and also...

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Tata Motors Branding

Identify the Brand Elements | | 1. The brand we are working for is the global TATA brand. TATA Motors is a part of the TATA group and the use of the TATA name and trademark (logo) is governed by manuals, codes and agreements issued by TATA Sons. The use of the TATA brand defined in and regulated by TATA Brand Equity and Business Promotion Agreement. The TATA brand is a Corporate Brand. The soul of the Tata corporate brand has been expressed down the ages through an exceptional set of...

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Tata Motors

Dao Tran MGMT405 12:30-1:45 Dr Yan Case #3 Tata Motors 1. What inspired Tata Motors to build the Nano? Why was there a need for an inexpensive car in India? The idea of Nano–The People’s Car was inspired by the middle class Indians who bought and transported their entire families on scooters. To most middle class families in India owing a car is a far cry. Rattan Tata, Tata Motor’s Chairman said that the tiny car is aimed at keeping the families of India’s growing middle class from having to travel...

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Tata Motor

Case 2 Tata Motors 1. Describe the economic characteristics of the global motor vehicle industry. The 2008 financial crisis began in the American subprime mortgage crisis, eventually evolved into a global financial crisis. Most countries because of the impact of the financial crisis, leading to a sharp slowdown in consumer’s vehicle demand. Also, because of the financial crisis, the global motor vehicle industry experienced a full-scale market competition. Some small car companies to be phased...

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Tata Motors

information from http://www.researchandmarkets.com/reports/554957/ Tata Motors Limited - SWOT Analysis Description: The Tata Motors Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Tata Motors Limited - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Tata Motors (or the company) is one of the leading automotive vehicle manufacturing...

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Tata Motors

Tata group is one of the largest multinational conglomerate company headquartered in Mumbai, Maharashtra, India Which deals with different types of Products and services, they have mainly 8 business sectors, they are information technology and communications, engineering, Materials, Services, Energy, Consumer products, Chemicals. My project is on the India's largest automobile company Tata Motors Ltd which comes under engineering sector of Tata Company. The purpose of Tata motors is to...

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