PROJECT REPORT ON “BRAND BUILDING STRATEGY OF HUL PRODUCT” By Akash Tripathi 12BSP0087 A REPORT ON “BRAND BUILDING STRATEGY OF HUL PRODUCT - AVIANCE” By Akash Tripathi 12BSP0087 EDVENTUS – Business Enhancement Partners A Report submitted in partial fulfillment of the requirements of PGPM Program of IBS MUMBAI Date of Submission: 28th May‚ 2013 ACKNOWLEDGEMENT I take this opportunity to express my profound gratitude and deep
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Phillip Morris (17% market share) Market Segmentation EU--> Asia--> America --------------------------------------------------------- Global Personal care products 406 billion usd to 484 billion by 2014 Leader: Procter and Gamble (11%) NIL: Loreal S.A. (6.9%) Top in sub-Segment- OTC Healthcare 27.2%‚ Skincare 17% region - EU-->America--> Asia --------------------------------------------------------- Global household products 160 to 184 Billion $ in 2014 Leader: Procter and Gamble
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With this overview in mind‚ and my phenomena of interest‚ I have chosen to adopt the evolutionary perspective of strategy‚ suggesting some degree of managerial intentionality and developing my research through the prism of the Uppsala model of internationalisation. This paper will proceed as follows. First‚ I will present the potential contributions of the research and the gaps in the literature it intends to tackle. Then‚ I will briefly review the theoretical approaches I consider relevant‚ in view
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set process of development‚ beginning at home‚ with clearly defined stages which unfold sequentially.12 This conventional view was challenged by Oviatt and McDougall’s seminal 1994 analysis‚13 which argued that these firms commence their internationalisation at inception‚ because local competitive forces prevent them from beginning operations within their domestic economies. Additionally‚ focus Oviatt and McDougall maintained that internationalising firms focus on controlling resources rather
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MD3042 CONTEMPORARY ISSUES IN GLOBAL BUSINESS MANAGEMENT Factors Influencing Foreign Direct Investment The world is becoming a global village and more companies are now operating at an international level. This essay critically analyses some of the factors which influence Foreign Direct Investment (FDI). Morrison (2006) defined FDI as the establishment of a company of a productive nature in a foreign country involving large volume of shareholding in foreign operations. The essay will investigate
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France P.3-5 1.2.1 Executive Summary P.3 1.2.2 Fashion industry life cycle and the current position of the three countries P.4 1.3 SWOT and TOW S Analysis for Koyo Jeans in the three countries analysed P.5 Part 2 Drivers to Internationalisation 2.1 Motivation for Koyo Jeans entering emerging Markets P.6 2.2 Environmental Analysis in Brazil and India P.6 2.2.1 Findings on comparison between Brazil and India (PESTEL & 5Forces) P.6 2.2.1.1 PESTEL analysis
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Market Entry Strategy: Case Study of Zara – Internationalisation in China 1. Introduction and Background Amongst the motivations to strategise are to grow fast ahead of the competitors‚ grow in the line with the industry or to simply catch up and defend an existing status. Despite the challenges‚ threats and risks‚ the orientation of various firms are to expand‚ to reach and to penetrate new markets segments. The working title of the research is initially drafted as – Market Entry Strategy:
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Question 1: Yes‚ of our point of view the strategies were primarily responsible for L’Oreals impressive financial performance and its amazing brand recognition. This is because it made sure that each of its brands had its own image and took care hat its image do not overlap with the image of another product or company. Developing of new innovative products a strong Development & Research Department with a lot of know how. They expanded in important national markets and invested in new
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groups (20-25‚ 25-35‚ 35+)? - Ask librarian what does Danish - geographic area‚ KBH‚ aarhus‚ + total DK ( Company Analysis KIEHLS BACKGROUND - brief History of Kiehl’s - why L’Oreal bought Kiehls - strategic portfolio (5 Pillars of Loreal where Kiehls is in (Luxury Products) - what Kiehl’s is regarding BCG-Matrix among L’Oreal brands only half a page of text!!! KIEHLS IDENTITY - check with Maeva and written parts - DISTRIBUTION CHANNEL - shop (not yet established
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Tesco’s international strategy Globalisation progressed significantly in the past decade‚ facilitated by modern communication‚ transportation and improved legal infrastructure as well as the political choice to consciously open markets to international trade and finance. Included in this wave were the efforts of companies to broaden the geographic reach of their products. Today multinational enterprises own or control production or service facilities outside the country in which they are based
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