Preview

research paper

Satisfactory Essays
Open Document
Open Document
345 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
research paper
Global food product:
Leader- Nestle
NIL (next in line)- Kraft
UP: Asia Pacific
DOWN: Europe/US
---------------------------------------------------------
Global beverages 1.75 trillion USD to 1.91 trillion USD by 2015
Non Alcoholic
Leader - Coca Cola
NIL- Pepsi

Alcoholic
Anheuser Busch

UP: Asia Pacific
DOWN: Europe

---------------------------------------------------------
Global Tobacco 442 billion usd to 490 in 2014

Top: Cigarette
Leader: Phillip Morris (17% market share)

Market Segmentation
EU--> Asia--> America
---------------------------------------------------------
Global Personal care products 406 billion usd to 484 billion by 2014

Leader: Procter and Gamble (11%)
NIL: Loreal S.A. (6.9%)

Top in sub-Segment- OTC Healthcare 27.2%, Skincare 17% region - EU-->America--> Asia
---------------------------------------------------------

Global household products 160 to 184 Billion $ in 2014 Leader: Procter and Gamble (15.3%)
Top in sub-Segment- Textile and Washing 32% region - EU/America--> Asia

---------------------------------------------------------
Global Apparel industry 1 trillion USD to 1.16 USD
Womens wear 52% men 32% and children 16%

---------------------------------------------------------

Macro drivers impacting strategies of CP Manufacturers

-- Greater demand for value offerings
-- health and wellness products
-- rapidly changing consumer & media environment.
-- emerging markets require tailored value proposition.
---------------------------------------------------------

Trends of industry
-- consumer driven by quest
-- greater cross channel competition
-- new product development
-- aging and health conscious population
-- fragmented media and digital consumers
-- big emerging markets
---------------------------------------------------------
Mergers

InBev (Brazil/belgium) acquired Anheuser Busch (US based beer manufacturer).
Ulker (turkey) confectioner bought
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Research Paper
    • 3695 Words
    • 15 Pages

    Research Paper

    Part B includes five steps to complete, which will become your main post in Unit 4:…

    • 3695 Words
    • 15 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Research Paper
    • 564 Words
    • 3 Pages

    Research Paper

    Things Fall Apart by Chinua Achebe is a novel about the colonization of an African culture. Also, the novel is about a tribesman named Okonkwo who lives in an African village called Umuofia which undergoes the drastic changes of colonization. In Things Fall Apart there is an overwhelming amount of masculinity in the culture of Umuofia and clan life in general. However, there is also a balance between masculinity and femininity in certain aspects of their culture and life. In Things Fall Apart by Chinua Achebe the careful balance of masculine roles and feminine roles in society are shown by the point of view in the novel.…

    • 564 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Research Paper
    • 816 Words
    • 3 Pages

    Research Paper

    In her 1963 book, A Feminine Mystique, Betty Friedan wrote, “As she made the beds, shopped for groceries, matched slipcover material, ate peanut butter sandwiches with her children, chauffeured Cub Scouts and Brownies, lay beside her husband at night—she was afraid to ask even of herself the silent question—‘Is this all?’”1. As a result of the constantly glaring of the classic “housewife” from magazines such as Good Housekeeping and members of the government such as Governor Adlai Stevenson, women in the 50s were expected to maintain a reserved lifestyle, which led to lonely dissatisfaction and an internal yearning for a different routine.…

    • 816 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Market Structure
    • 1104 Words
    • 5 Pages

    Market Structure

    Many industries contain one firm that is the acknowledged market leader. This firm has the largest market share in the relevant product market, and usually leads the other firms in price changes, new-product introductions, distribution coverage, and promotional intensity. Some well-known market leaders are Microsoft (computer software), Intel (microprocessors), Gatorade (sports drinks), Best Buy (retail electronics), McDonald's (fast food), Gillette (razor blades), UnitedHealth (health insurance), and Visa (credit cards).…

    • 1104 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Research Paper
    • 357 Words
    • 2 Pages

    Research Paper

    My topic is Drug Trafficking in the United States. The reason I chose this topic is because every time I watch the news there seems to be something related to drug trafficking. In doing my research I found that a lot of drugs come into the U.S. from many different places, and by so many different ways that you would not imagine. I always thought drug trafficking had to do with the transport of drugs from state to state, but in doing my research I soon found that it goes way deeper than that. So in doing this research I plan and hope to be more educated on this topic.…

    • 357 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Bcg Matrix for Nestlé Bangladesh Limited Sbus
    • 2741 Words
    • 11 Pages

    Bcg Matrix for Nestlé Bangladesh Limited Sbus

    Nestlé - the world 's largest food & beverages company in terms of sales as well as product…

    • 2741 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Research Paper
    • 559 Words
    • 3 Pages

    Research Paper

    The study production of ethanol from jackfruit pulp (Artocarpus heterophyllus) would be a great help for the fuel users and producers. When researcher creates another source of fuels from plants and fruits; this can ease the maximum importation of fuel in the country. This is also an environmental friendly source of energy. This study also helps promote the program recycle waste of the government for the better environmental which are Reduce, Reuse, and Recycle.…

    • 559 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    research paper
    • 2037 Words
    • 12 Pages

    research paper

    The purpose of this research is to determine whether the leadership style changes with races in Malaysia. This section will explain the background of research, statement of the research problem, purpose of research, importance of research, limitations of research, definition of terms, and summary.…

    • 2037 Words
    • 12 Pages
    Best Essays
    Read More
  • Good Essays

    Research Paper
    • 1841 Words
    • 8 Pages

    Research Paper

    Kamala Markandaya is one of the most outstanding and eminent Indo-Anglian novelists. Kamala Purnaiya was born in 1924 in Chimakurti, a small southern village in India, Kamala Markandaya learned traditional Hindu culture and values. She was raised Brahman. Between the years of 1940-1947, Markandaya was a student at the University of Madras, where she studied history. While studying at the University, she worked as a journalist, writing short fiction stories. In 1948 Markandaya decided to further pursue her dream of becoming a writer by moving to London, where she met her husband Bertrand Taylor, a native Englishman. In her lifetime, Kamala Markandaya published ten novels, all dealing with post-colonial themes in modern India. She is most famous for her novel Nectar in a Sieve, which was her third novel written, but the first novel published. Some of her other novels include: A Silence of Desire, Some Inner Fury, A Handful of Rice, Possession, The Coffer Dams, The Nowhere Man, Two Virgins, Pleasure City, and The Golden Honeycomb.…

    • 1841 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Research Paper
    • 3562 Words
    • 15 Pages

    Research Paper

    The topic chosen for this research is on human resource management and specifically on one of its function which is the training and development, focusing on managing satisfaction among the people to achieve the company objectives in return. The working title of this study is initially drafted as – Investigating the Impact of Training and Development on Employee Performance and Productivity in Entrepot. This study is organization-based and inputs will be collected from the staff of Entrepot Marketing Private Limited.…

    • 3562 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Research Paper
    • 688 Words
    • 3 Pages

    Research Paper

    on. The curative effects of the herbs were tested by traditional healers on their patient.…

    • 688 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    research paper
    • 433 Words
    • 2 Pages

    research paper

    The writer makes us take Bruno’s side in this extract partly because he’s a child and every one tends to take the child’s side against a figure of authority. It also makes us side with him because he’s a strong boy who wants to make himself heard and stand up for what he believes in. This also shows he’s strong and courageous. As the text implies he shows great respect for his parents and does what he’s told by them; a quotation that supports this is ‘to be told what to do by mother and father – that was perfectly reasonable and to be expected’. When Bruno uses the proper nouns ‘mother and father’ this reminds us that Bruno is a young child. The language is very precise and careful, and we get the impression we are in Bruno’s mind. When you follow a character’s thought process you are more likely to side with them.…

    • 433 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    research paper
    • 940 Words
    • 4 Pages

    research paper

    Research & development in Unilever ranges from looking at emerging technologies, exploring possible applications and collaborating with external experts to projects lasting around six to nine months that adapt products for local markets.…

    • 940 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    research paper
    • 672 Words
    • 3 Pages

    research paper

    Introduction : Have you ever stopped sometime to think about what is the importance of brand equity? why it is important to achieve in any country by the right way ?what is the relation between brand equity and the marketplace? Yet, brand equity is not implemented well in Egypt .Thus, managing the brand equity well equal flourishing the economy and increasing the buying powers.…

    • 672 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Research Paper
    • 833 Words
    • 4 Pages

    Research Paper

    THE IMPLEMENTATION OF MRC AND ERC TO THE STUDENT’S ACADEMIC PERFORMANCE OF FEU-EAST ASIA COLLEGE…

    • 833 Words
    • 4 Pages
    Satisfactory Essays
    Read More