Shaw 2012‚ "Marketing strategy"‚ Journal of Historical Research in Marketing‚ vol. 4‚ no. 1‚ pp. 30-55. 2. Geraghty‚ S. & Torres‚ A.M. 2009‚ "The Irish wine market: a market segmentation study"‚ International Journal of Wine Business Research‚ vol. 21‚ no. 2‚ pp. 143-143 3. Gregory T Gundlach & William L Wilkie 2009‚ "The American Marketing Association ’s New Definition of Marketing: Perspective and Commentary on the 2007 Revision"‚ Journal of Public Policy & Marketing‚ vol. 28‚
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ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3‚ NO 2 Pros & Cons of Macro Environment (PEST Factors) on New Product Development in Fast Food Industry of Pakistan for Sustainable Competitive Advantage Rizwan Ahmad Ch. MS Scholar ‚ Riphah Int. University‚ Islamabad‚ Pakistan Jamshed Khattak Ph.D Scholar ‚ Muhammad Ali Jinnah University‚ Islamabad‚ Pakistan Muhammad Nizam Khan & Nabeel Abbas Khan MS Scholars ‚ Riphah Int. University‚ Islamabad‚ Pakistan
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Delivering Customer Value – Customer Relationship Marketing Introduction In the past few decades Customer relationship was none existence with business organization making no effort to build relationships with its customers. But since then strong competition has forced business to form long lasting relationships with its customers‚ if it needs to stay in business. The term Customer Relationship Marketing first emerged during the 1990’s. It was made possible due to the advancement in IT and
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Name of Centre:Westminster Kingsway CollegeVictoria. | Assignment Feedback | Title of Access to HE Diploma: Business studies | Unit title(s): Business and Management | Unit code(s): AA3/2/LN/080AA3/3/LN/081 | Learner: Tajgul | Tutor/Assessor: G Persaud/I Parper | Title of Assignment: Business structure | AssignmentNumber: 1 of 1 for this Unit1 | Internally moderated? | Yes / No | IM’s signature: | | Part A: Feedback on credit level (NB: If an assignment contributes
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What is business mathematics: Business mathematics is mathematics used by commercial enterprises to record and manage business operations. Commercial organizations use mathematics in accounting‚ inventory management‚ marketing‚ sales forecasting‚ and financial analysis. Mathematics typically used in commerce includes elementary arithmetic‚ elementary algebra‚ statistics and probability. Business management can be made more effective in some cases by use of more advanced mathematics such
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Importance of a Marketing Plan Think of a successful company in this day and age that has gained success without any use of a marketing plan. Chances are you won’t find one. To have a plan of where the founder of a business wants to take the company is one of the first things that founder thinks of when his idea about the product or service is coming together. Establishing a good marketing plan has proven to be essential to a successful business. “By creating a marketing plan‚ firms like Starbucks
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The importance of marketing strategy Gaining the competitive edge with Integrated Marketing Communications (IMC) Introduction Over the years‚ the traditional face of marketing has changed. Whilst organizations recognize that they can no longer take their customers’ loyalty for granted‚ and need to adopt ongoing marketing strategies to stay ahead of their competitors‚ the design and content of there strategies continue to evolve. Research shows that 20 years ago‚ 75 percent of marketing budgets
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Introduction The term “marketing mix” was introduced by Neil Borden in his 1964 article “The Concept of the Marketing Mix”. Borden’s (1964) original marketing mix was a list of 12 elements that make up a marketing programme. McCarthy (1964) refined Borden’s list and reduced Borden’s 12 elements to four Ps: product‚ price‚ place and promotion. In addition‚ McCarthy (1964) defined the marketing mix as “a combination of all the factors at a marketing manager’s command to satisfy the target market”
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Private Vices Lead to Public Destruction in Global Economies In Bernard Mandeville’s poem‚ “The Grumbling Hive; Or Knaves Turned Honest” Mandeville describes a community of bees in which the hive is flourishing until the bees are suddenly made honest and virtuous. He draws a comparison between bees and humans in a societal framework and advocates the idea that each person in society is afflicted with their own “vices”. He purports that vices and corruption are advantageous to society because
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THE CHANGING ROLE OF MARKETING IN THE CORPORATION Frederick E. Webster‚ Jr. For the past two decades‚ some subtle changes in the concept and practice of marketing have been fundamentally reshaping the field. Many of these changes have been initiated by industry‚ in the form of new organizational types‚ without explicit concern for their underlying theoretical explanation or justification. On the academic side‚ prophetic voices have been speaking (Arndt 1979‚ 1981‚ 1983; Thorelli 1986; Van de
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