Marketing Business

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Topics: Marketing
Bibliography

1. Eric H. Shaw 2012, "Marketing strategy", Journal of Historical Research in Marketing, vol. 4, no. 1, pp. 30-55. 2. Geraghty, S. & Torres, A.M. 2009, "The Irish wine market: a market segmentation study", International Journal of Wine Business Research, vol. 21, no. 2, pp. 143-143 3. Gregory T Gundlach & William L Wilkie 2009, "The American Marketing Association 's New Definition of Marketing: Perspective and Commentary on the 2007 Revision", Journal of Public Policy & Marketing, vol. 28, no. 2, pp. 259. 4. Kotler, P1998, "A generic concept of marketing", Marketing Management, vol. 7, no. 3, pp. 48. 5. Kotler, P. & Levy, S.J. 1969, "Broadening the Concept of Marketing", The Journal of Marketing, vol. 33, no. 1, pp. 10-15. 6. Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control (9th ed.). Upper Saddle River: Prentice-Hall. 7. Kotler, P., & Keller, K. L. (2009). Marketing management. Upper Saddle River, N.J., Pearson Prentice Hall. 8. Lisa Cross 1999, "Segmentation: When less is more", Graphic Arts Monthly, vol. 71, no. 6, pp. 124 9. McDonald M, Dunbar I. Market Segmentation: How to do it, how to Profit from it. Oxford: Elsevier/Butterworth-Heinemann; 2004. 10. Moroko, L. & Uncles, M.D. 2009, "Employer branding and market segmentation", Journal of Brand Management, vol. 17, no. 3, pp. 181-196 11. Varadarajan, R. 2010, "Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises", Journal of the Academy of Marketing Science, vol. 38, no. 2, pp. 119-140. 12. V-W. Mitchell 1995, "Using astrology in market segmentation", Management Decision, vol. 33, no. 1, pp. 48-57 13. W. Fred van Raaij & Theo M.M. Verhallen 1994, "Domain-specific Market Segmentation", European Journal of Marketing, vol. 28, no. 10, pp. 49-66.



Bibliography: 2. Geraghty, S. & Torres, A.M. 2009, "The Irish wine market: a market segmentation study", International Journal of Wine Business Research, vol. 21, no. 2, pp. 143-143 3 6. Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control (9th ed.). Upper Saddle River: Prentice-Hall. 7. Kotler, P., & Keller, K. L. (2009). Marketing management. Upper Saddle River, N.J., Pearson Prentice Hall. 10. Moroko, L. & Uncles, M.D. 2009, "Employer branding and market segmentation", Journal of Brand Management, vol. 17, no. 3, pp. 181-196 11

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