Unit II Scholarly Activity
Columbia Southern University
Marketing Mix for the Dell Corporation The term or phrase “Marketing Mix” was first idealized by Neil H. Borden in his article in 1964, “The Concept of the Marketing Mix. ("Marketing Mix", 2015) Although James Culliton was the first to reference this group of strategies as a “mixer of ingredients”, it was Bolden that expounded on the term and referenced it as what has become known as the “Marketing Mix”. Later, E. Jerome McCarthy took the four strategies and popularized the term which is now known as the 4 Ps of marketing. ("Marketing Mix", 2015) Various marketing plans were classified in to one of four categories of marketing strategies. These strategies were viewed as a marketing concept that would identify the four Ps of marketing strategies. These strategies are also known as the four Ps of marketing. These include, product strategies, pricing strategies, place strategies, and lastly, promotion strategies.” (Kotler & Keller, 2012). The marketing strategies each represented important, yet unique aspects of the marketing plan.
Going forward, we will take a look at the marketing mix and it’s use in the 4 Ps of strategies, as it relates to the product selected (The Dell Corporation, Venue 8 7000). The product and details are as follows for the product previously mentioned.
Product: Dell Venue 8 7000
Company: Dell Inc
The Dell Corporation Venue 8 7000 is an advancement in the world of tablets and laptops. Due to the multitude of features incorporated into the product, it make it one of the most sought out products Dell has to offer. It was designed to be utilized as a multi-function product with an incredible ease of use that has yet to be matched. With features like, the power of a desktop computer, the clarity of an HD television, and crystal clear music, Dell is just beginning to pave the way for
References: Kotler, P., & Keller, K. L. (2012). Marketing Management (14 ed.). NJ: Prentice Hall. Dell Tablet [Online] About Dell Venue 8 7000 Series, Retrieved from: http://www.dell.com/us/p/dell-venue-8-7840-tablet/pd Wheelen, T. L., & Hunger, J. D. (2010). Concepts in strategic management and business policy: Achieving sustainability (12th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. Marketing Mix. (n.d.). Retrieved July 1, 2015, from http://www.netmba.com/marketing/mix/