LOYALTY Loyalty can be defined by anyone but there’s only one definition of loyalty. Google’s definition of loyalty is the quality of being loyal to someone or something. The second definition for loyalty is a strong feeling of support or allegiance; fights with in-laws cause divided loyalties. My definition of loyalty relates to the first definition; however‚ it consists of more than just that. Loyalty means respect and competence pertaining to a certain
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Marketing Dr. Arni Arnthorsson Customer Satisfaction‚ Loyalty‚ and Empowerment 1. Should a company be happy or concerned if most customers are satisfied? Satisfaction of the consumer is one of the main goals for a company to achieve. Customer satisfaction is defined as the feeling that results when an offering meets a consumer’s expectations. Companies around the world are doing many surveys‚ in order to measure the satisfaction of their consumers because the importance of consumer satisfaction
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main factors that determine the level of customer loyalty towards Maxis. A critical issue for the continued success of a firm is its capability to retain its current customers and make them loyal to its brands (Dekimpe et al.‚ 1997). Customer loyalty is vital to a company as disloyal customers can amount to millions of lost revenue and profit. Studies were also conducted in the financial services industry show that increasing customer loyalty by 5 percent could lead to 25-75 percent profit growth
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Campbell Ewald: R-E-S-P-E-C-T Spells Loyalty 1. Recap and Analyze the Relevant Facts - In the last twenty years there has been a disconnect between Customer Satisfaction and Customer Loyalty. For this reason Campbell-Ewald studied one aspect of the disconnection: Respect. This research resulted in the identification of Five People Principles: Appreciate me: Customers should feel appreciated. Intentions do not matter‚ but actions do: What a firm actually does is more important than what
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What does loyalty mean? The Merriam-Webster dictionary defines loyal as “having or showing complete and constant support for someone or something” and loyalty as “the quality or state of being loyal”. I agree with that statement. When I think of the word loyalty the first thing that that comes to mind is complete trust‚ openness‚ transparency and being there for one another. Today I am going to talk about loyalty in a relationship‚ specifically loyalty between a husband and wife. I also interviewed
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to succeed‚ loyalty is most important. It is an essence of being there for someone‚ respecting that specific individual‚ obeying his or her rules and showing support to them. It‚ however‚ does not have to be a person necessarily; it can be an institution or an organization. Loyalty‚ therefore‚ also exists among criminal organizations such as the Mafia. But what is the mafia? A mafia is a group of men who are small time criminals operating in an organized community (Walsh‚ 2010). Loyalty is not what
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In his play Antigone‚ Sophocles presents the conflict of choosing between family loyalty and obeying the law of the land. The playwright clearly believes that loyalty to one’s family trumps listening to the law and it shines through as the right choice. In the novella “Metamorphosis” by Franz Kafka‚ there is a lack of family loyalty shown towards the protagonist‚ Gregor Samsa‚ who has shown immense allegiance to his parents and sister. In Antigone‚ several of the characters are loyal either to the
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Brand loyalty is developed when the product fits the personality or the self image of the consumer‚ or when the brand offers the satisfaction or benefits the consumer is seeking and as stated before there are 2 kinds of approaches to brand loyalty. Cognitive brand loyalty can be defined as when a consumer is committed and involved when purchasing a product. Study by J. Walter Thompson‚ a large advertising agency‚ “brand loyalty can be found highest when consumers are personally involved with the
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Pl card services offers loyalty card services to businesses of all sizes..Loyalty cards is a form of identification when dealing with a retailer and your entitled to either a discount on the current purchase or an allotment of points that can be used for future purchases which brings the customer back again. Hence‚ is a new innovation in Nigeria though it’s been existing in other countries like UK‚ USA etc. therefore PL card services have seen the need to providing these services that will meet the
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definition‚ loyalty is faithfulness‚ devotion‚ or dedication to someone or something. Loyalty is one of the essential attributes a person must have and must demand of others. People often have conflicting loyalties‚ and there are no guidelines that help them to decide to what or whom they should be loyal. In A Tale of Two Cities‚ Charles Dickens illustrates how loyalty can ennoble someone or make them foolish. Titled “golden thread” in A Tale of Two Cities‚ Lucie Manette symbolized loyalty. Lucie’s
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