2. THE 4 Ps OF MARKETING The major marketing management decisions can be classified in one of the following four categories: Promotion‚ produce‚ price and place. These variables are known as the marketing mix or the 4 P ’s of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram: The Marketing Mix Product | | |
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large firms have over smaller firms and vice-versa‚ in the pursuit of entrepreneurial activity. As an enterprise can be defined as private business‚ it can thus be separated into two main categories which are small firms and large firms. Within many countries and many industries there are normally a large number of small firms and a smaller number of large firms as can be seen in the United Kingdom where there are only a few thousand large firms and over 4 500 000 small to medium sized firms according
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Business Studies Revision Unit 1- Planning and financing a Business Section 1- Starting a Business Topic 1- Choosing the right legal Structure All Businesses fall under either the private sector or the public sector Within the private sector this would include sole trader and a partnership Within the public sector this would include PLC and LTD Private Sector Sole Trader This is a business run by a business owner (entrepreneur) Sole trader business is unincorporated (business and owner
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Proactive………………………………………………………………………………………………………………12-14 10. 11. Competitive Aggressiveness…………………………………………………………………………………14-15 12. 13. Small business obstacles and recent growth trend…………………………………………….…15-18 14. 2.8 Management Competence……...................................................................................18-21 2.9 Research Questions……………………………………………………………………………………..………..21-24 Section Three: Research Approach 1. Methodology……………………………………………………………………………………..……………….…24-30 Section four: Finding
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Q) Why firms should manage Financial Risks? INTRODUCTION: The etymology of the word “RISK” can be traced to the Latin word “RESCUM” meaning danger at sea or that which cuts. Managing business in a highly volatile environment is like navigating a ship on stormy seas. The modern business is confronted with many risk‚ some of which are basic eg.‚ loss of property due to natural calamities‚ civil unrests etc.‚ and some are strategic risks. Strategic risks may manifest themselves in several
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Introduction to Business 1301 14 April 2013 Business Financing for the Small Business: Go Fund Yourself Business financing takes on many forms‚ from the traditional to the contemporary. This paper explores the various ways a small business entrepreneur might consider financing his or her enterprise. The type of financing pursued by any entrepreneur will largely depend on the type of business being financed‚ the amount of financing needed‚ and the type of relationship one wants with the financier
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a. What is the goal of cash management and why do firms hold cash? Money administration guarantees that sufficient levels of capital are accessible to a business for here and now needs‚ for example‚ stock buys. A decent money administration program can altogether impact the effectiveness of operations‚ which can likewise lessen general expenses. The objective of most money administration frameworks is to wipe out astonishments identified with money by meeting the day by day money necessity at the
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A small business is a business that is privately owned and operated‚ with a small number of employees and relatively small number of sales. Small businesses are normally privately owned corporations‚ partnerships‚ or sole proprietorships. The definition of the term “small business” can vary from country to country. For e.g. In the U.S. the Small Business Administration generally specifies a small business as having fewer than 500 employees for manufacturing businesses and less than $7 million in
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analyze the failure of a small business. | | TABLE of CONTENTS Introduction P&H Capital commercial mortgage..……………………………. 2 Reason for Failure In My Opinion; Why Success became a Failure……………………….. 4 ANALYSIS What could have been done better? ……………………………... 6 P&H Capital commercial mortgage P & H Capital‚ a commercial mortgage company that was located in Brooklyn NY opened in 2009 that specialized in finding loans for small businesses. P&H Capital
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was a good example on a TV commercial. The commercial was based on AT&T’s use of their smart phone in a pizza shop. This pizza shop‚ called “Jet’s Pizza” uses a smart phone to demonstrate the use of a smart phone aides one of their customer’s business. The commercial shows one of their food inspectors analyzing the food making process at each location‚ looking at how the food is produced‚ the freshness of the product and the delivery of such a product to judge the effectiveness of the location
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