writing billions of e-mails on the go. Consumers today are more than just consumers: they have more ways to collaborate‚ share information‚ and influence the opinions of their friends and peers‚ and the data they create in doing so have significant value to businesses. Unlike structured data‚ which are generated from events such as completing a purchase transaction‚ unstructured data have no distinct form. Nevertheless‚ managers believe such data may offer unique insights into customer behavior
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Raj Singh Oberoi today is one of the most admired people for both his work and dynamic personality in the world of hospitality. The name may not sound familiar to some but his work; contribution to globally acknowledged hotel chain known as “THE OBEROI GROUP” which‚ operates 30 hotels and three Cruise-Liners in five countries under the ‘Oberoi’; luxury and ‘Trident’; five star brands. The Group is also engaged in flight catering‚ airport restaurants‚ travel and tour services‚ car rentals‚ project management
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Q1. Assess the SWOT of McDonald entering the hotel market in Switzerland? Strengths: 1. Golden Arch association with McDonald’s brand. 2. CEO Urs Hammer came from a hospitality background. 3. The hotel restaurant was open 24 hours a day. 4. Self Check-in and Check-out of hotel at the airport. 5. Unique room layout with patented “curved wall” design. 6. Golden Arch was only 1 km away from AutoBahn. 7. Internet access via TV and wireless keyboard. Weaknesses: 1. Segments like Airline
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Case Recap Amber Inn & Suites is a 250 property hotel chain located in 10 western and Rocky Mountain States (Kerin & Peterson‚ 2010). The company was founded in 1979 and they operate 200 Amber Inn properties and 50 Amber Inn & Suites properties (Kerin & Peterson‚ 2010). They have 30‚000 total rooms with an average of 120 rooms per property (Kerin & Peterson‚ 2010). The company has had five consecutive unprofitable years and the company wants to be profitable within two years
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Please note that some subtopics are additional from the power point slides that I gave‚ and you should add info on the additional subtopics. To cover MALAYSIAN CONTEXT‚ in all subtopics eg: if doing chapter 3 – hotel business‚ franchising‚ pls give a short case study on any Malaysian hotel chains‚ or if doing on restaurants in Msia – pls find information on the development of msian restaurant‚ if doing on MICE – pls find the current trends now in the industry Give as much example as possible (marks
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Markets and Culture‚ 2(October)‚ pp. 337–400. Pine‚ B. J. & Gilmore‚ J. H. (1999) The Experience Economy: Work is Theatre & Every Business a Stage (Boston‚ MA: Harvard Business School Press). Prahalad‚ C. K. & Ramaswamy‚ V. (2004) Co-creating unique value with customers‚ Strategy and Leadership‚ 32(3)‚ pp. 4–9. Quiroga‚ I. (1990) Characteristics of package tours in Europe‚ Annals of Tourism Research‚ 17(2)‚ pp. 185–207. Quan‚ S. & Wang‚ N. (2004) Towards a structural model of the tourist experience:
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glance The World’s Hotel Company - a multinational company which operates 7 hotel brands - world’s largest hotel operator (with 558‚153 rooms) - 3‚763 hotels in nearly 100 countries - world’s largest loyalty program (with 33 million members) - 130 million stays per year - headquartered in Windsor‚ England from 1777 Products Brands include: • InterContinental • Crowne Plaza • Holiday Inn • Holiday Inn Express • Staybridge Suites • Candlewood Suites • Hotel Indigo Market
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INTRODUCTION TO HOTEL Quality of life (QoL) is an abstract concept‚ increasingly important in socio-economic research‚ but there is no clear definition: QoL is influenced by many components like health status‚ culture‚ religion‚ residence‚ income‚ age‚ job satisfaction. Transport and mobility preconditions play an important role there as well‚ as they are central elements of the integration in society‚ and often taken in consideration in all kinds of implementations in the areas of town planning
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destination: Moscow Hotels industry: The Moscow’s Mayor has decided that he wanted to turn the government building into more hotels. The government which is situated in the middle of the city is to be considering into turning it into a hotel as they believe that this will breathe new life to Moscow. By adding more hotels they hope to succeed in investing in the top-end and mid-end hotel and hostels. In Moscow there are already 40‚375 hotel rooms with 27% being international hotel chain; however they still
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Executive Summary The following comprehensive strategic plan focuses on the Intercontinental Hotel Group (IHG). Recommend the board of directors to adopt a diversification strategy in order to increase profitability and grow its presence in globally and emerging markets. This paper will further evaluate the company strategic direction with the mission‚ vision statement and corporate social responsibility. Follow with a SWOT analysis to identify the internal and external situation‚ financial ratios
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