biogenic needs‚ psychogenic needs‚ utilitarian needs and hedonic needs. In which‚ biogenic needs is certain elementary necessary to maintain our life such as‚ air‚ water‚ food and shelter. Psychogenic needs include the needs for Ambition needs‚ materialistic needs‚ power needs‚ affection needs and information need (Henry Murray (1938). Two others needs influence the process of stimulating user behavior that are utilitarian and hedonic needs. Utilitarian needs are explained as requirements for
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Hirschman (1982a‚ 1982b) who were one of the first investigators of the experiential consumption identified it as a “phenomenological in spirit and regards consumption as a primarily subjective state of consciousness with a variety of symbolic meanings‚ hedonic responses‚ and aesthetic criteria”. They emphasised the importance of customer’s emotions‚ which provoked further intensive discussion and investigations. Yuan and Wu (2008) extended that view arguing that experiential marketing could be achieved
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Summarise arguments against abortion with reference to both ethical and religious teachings. 30 marks Abortion is the deliberate ending of a life after fertilisation. For many years the morality of abortion has been disputed with many religions condemning women from having an abortion. Abortion also goes against many ethical theories‚ such as Rule utilitarianism and Bentham’s Utilitarianism. A religion that is strongly against abortion is Christianity. In Christianity it is believed that life
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Bentham invented something called the ‘hedonic calculus’ this was his way of measuring the good and bad of an action. Bentham said: ‘the principle of utility aims to promote happiness‚ which is the supreme ethical value… An act is right if it delivers more pleasure than pain and wrong if it brings about more pain than pleasure.’ To help people choose what would have the best possible consequence‚ Bentham provided a way of measuring it. This is the ‘hedonic calculus’. There are seven elements: the
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-The greatest good for the greatest number (The most useful course of action if trying to maximise pleasure and minimize pain and in a given situation‚ one must examine the consequential pain/pleasure resultant for all concerned.) ; and lastly‚ his Hedonic
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calculate the happiness of a moral decision called “Hedonic Calculus”. I personally disagree with the claim that ‘Utilitarianism is unsatisfactory as a theory of ethics” although Utilitarianism has some flaws‚ the benefits and advantages of using Utilitarianism in most situations outweighs the disadvantages it has. Some critics say that Utilitarianism is unsatisfactory as a theory of ethics as it has many disadvantages. First of all‚ the Hedonic relies on knowledge of the consequences for an accurate
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By offering innovative communication models such as 3D viewing‚ virtual fitting room‚ using live chats to answer queries that consumers have could contribute to achieve more fancy sensual pleasure and helps to enhance a hedonic shopping experience (Mintel‚ 2014a). Moreover‚ turning mass-produced garments into customized items will also help to create the unforgettable unique online shopping experience and then build brand love (IMGR‚ 2013). References 1. Ashman‚ R.‚ Vazquez
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Why Millennial? It is pretty obvious for marketers to focus highly on the generation‚ representing the majority of the world’s population today. Generation Y‚ or the offspring of the Generation X and Baby boomers‚ Millennial Generation today are not only the most educated generation in American history but also the most innovative and creative generation. Creative because there’s so much knowledge and experiences passed in by the history‚ using which this generation has been able to bring them
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Risk”‚ European Advanced in Consumer Research‚ Vol.3 : 32. Delgado-Ballester (2001)‚ “Brand trust in The Context of Customer Loyalty”‚ European Journal of Marketing‚ Vol.35: 1238-1258. Dhar‚ Ravi & Wertenbroch‚ Klaus (2000)‚ “Consumer Choice Between Hedonic and Utilitarian Goods”‚ Journal Of Marketing Research‚ Vol.37 (February) : 60-71. Dholakia‚ Utpal M. (1997)‚ “An Investigation Of Some Determinants Of Brand Commitment”‚ Advanced in Consumer Research‚ Vol.24: 381-387. Garbarino‚ Ellen & Johnson‚ Mark
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“What is right and wrong?” and “What is Truth?” What is right and wrong? Life is characterized by many situations that require decision making‚ especially on moral grounds. The issue of what makes an action right and wrong has been studied for a lengthy period of time and several theories developed to address this issue. Socrates and Aristotle are some of the early philosophers who came up with theories about the rightness or wrongness of actions. As noted by Warnek (2005)‚ Socrates considered
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