Aristotle (Ancient Greek: Ἀριστοτέλης‚ Aristotélēs) (384 BC – 322 BC)[1] was a Greekphilosopher and polymath‚ a student of Plato and teacher of Alexander the Great. His writings cover many subjects‚ including physics‚ metaphysics‚ poetry‚ theater‚ music‚logic‚ rhetoric‚ linguistics‚ politics‚ government‚ ethics‚ biology‚ and zoology. Together withPlato and Socrates (Plato’s teacher)‚ Aristotle is one of the most important founding figures in Western philosophy. Aristotle’s writings were the first
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Chapter 16 Helping Consumers to Remember Cognitive learning Cognitive learning occurs when information processed in short-term memory is stored in long-term memory. Rehearsal involves the mental repetition of information or‚ more formally‚ the recycling of information through short-term memory. The amount of elaboration (the degree of integration between the stimulus and existing knowledge) that occurs during processing influences the amount of learning that takes place. • Intentional
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Name: Jeanne D. Colon Date: February 05‚ 2013 Year & Section: III-Mango Rating______________________ A. Books A .1 Book with single author Article: Author Computers: Machines with Electronic Brains The marvel of the machine age‚ the electronic computer has been in use only since 1946. It can do simply computations—add‚ subtract‚ multiply‚ and divide—with lightning speed and perfect accuracy. It can multiply two 10 –digit numbers in 1/1‚000 seconds‚
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The hedonic calculus is a device Bentham used that consists of seven factors to be considered before making any moral decision. The seven factors are the purity‚ remoteness‚ richness‚ intensity‚ certainty‚ extent and duration of the pain/pleasure the situation
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investigation of the Utilitarian (rational) consumption model will follow allowing the identification of driving factors that affect consumer’s decisions. This allows the introduction of Pricing‚ viewing towards perceived quality and value. The contrasting Hedonic view allows the introduction of socio-psychological factors on consumer behaviour such as personality and social class. We must appreciate our level of involvement with the product and what factors this may cause. This will allow us to fully appreciate
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scholarly articles from journals including the Journal of Marketing Research and the Journal of Consumer Research. This paper cites studies that explore emotion and behavior in a wide array of consumption situations‚ including the consumption of both hedonic and utilitarian products. Data collected in the cited studies was drawn from questionnaires and experimental environments. Three main psychological components that determine the level of risk of consumption behavior are discussed: the consumer’s
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presumption of situation ethics‚ were love should be the most important criterion of all. I believe the theory which makes most sense is Jeremy Bentham’s theory of the hedonic calculus. However due to many decisions and actions having to be made in a matter of seconds‚ I can’t see it being practical in everyday life. The process of the hedonic calculus can take a matter of hours let alone minuets‚ and by following the process step-by step the decision that had to be made may have already passed. In relation
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good or bad. Therefore‚ in this respect‚ Bentham would argue that the happiness of the majority is the only goal in life worth working for. Additionally‚ further evidence that supports this view is found in the Hedonic Calculus. This strongly supports the proposed statement as the hedonic calculus has a purpose for weighing up the pain and pleasure (happiness) in each moral decision in life and consequently finding the best option according to which decision produces the most happiness (pleasure)
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There is an ongoing debate on how people can be encouraged to eat healthier by selecting more salad and less meat. This study investigates how bundling of salad with chicken can influence guests to eat more of this‚ and reduce their selection of meat. Product bundling is a common price marketing strategy to encourage customers to buy more or larger amounts of the combined products. However‚ it has not previously been explored how bundling can influence food choices when price is not the determinant
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purpose is to help pick an action to take. According to Utilitarianism‚ the action one should take show be the action that produces the most pleasure and the least pain for everyone involved. In order to make this decision‚ Bentham suggests using a hedonic calculus‚ through which you "...sum up the numbers expressive of the degree of good tendency‚ which the action has‚ with respect to each individual..." (198). This would then give you a number in which you can estimate how much pleasure is caused
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