pain and pleasure and it is them that will determine what we ought to do’ meaning the right moral decision will come about through the considerations of pleasure and pain. He devised the ‘Hedonic calculus’ (hedonic meaning pleasure) which was a piece of apparatus which helped him quantify happiness. The Hedonic calculus holds seven aspects which need to be considered: Duration (How long the pleasure will last)‚ Remoteness (How close is the happiness)‚ Purity (How free from pain is the pleasure)‚
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CHAPTER 2 LITERATURE REVIEW This chapter reviews the related literature and conceptual framework of this study. The literature review cover the shopping behaviour‚ shopping value‚ consumer’s decision making styles‚ perceived shopping mall image‚ shopping mall brand loyalty and consumer segmentation. The conceptual framework of this study will be explained in the end of this chapter. 2.1 Shopping behaviour This section is attempts to provide an explanation on consumer shopping behaviour by
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Bilal I. H. Simms Grand Canyon University: Pharmacology and Addictions 3/20/13 Historical Perspective For thousands of years psychoactive substances were utilized for both intoxication and medical purposes. Research shows that ancient civilizations were located where various substances were indigenous to the land. In many cultures it was customary to use these psychoactive substances on various occasions such as for the reduction of anxiety before battle‚ in rituals and ceremonies‚ and also
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According to Frederick and Loewenstein (1999)‚ hedonic adaptation refers to the psychological process by which people become acquainted with a positive (or negative) stimulus‚ that the emotional effects of that stimulus (i.e.‚ love and/or hate) are crippled (or debilitated) over time. In other words‚
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makes you happy.” In other words‚ you can not demand happiness‚ you have to work for it to truly be happy when you are satisfied with your life. Another thing said in a documentary entitled “happy‚” they talked about something called the Hedonic Treadmill. The Hedonic Treadmill is when you get something that you have been wanting for a long time‚ then when you get it‚ then you want something better than what you have now. That is why when you buy things for yourself‚ and you think it will make you happy
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which the most pleasure is given to the majority of people. The majority always wins rather than the minority and pleasure is the sole good whereas pain is the sole evil. On one hand this is classed as selfless as using utilitarianism and the hedonic calculus is actually thinking of the best option for all people not just yourself or one specific person. Also‚ the ‘golden rule ‘is “Love your neighbour as yourself” which clearly means that you should bare everyone in mind
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Explain Bentham’s Utilitarianism: (30 Marks) A man called Jeremy Bentham had a theory called the ‘Utilitarianism theory’. He was born in London at the time of the great scientific and social change and wrote ‘The Principles of Morals and Legislation’ in 1789. Bentham had the theory that all humans seek pleasure and avoid pain at all costs. Utilitarianism has been described as an act or a rule rather than a theory. We break this down into three parts: -Motivation: Bentham was a hedonists (‘Hedone’
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GCU | SENSORY EVALUATION OF FOOD | A LABORATORY REVIEW OF THE SENSORY EVALUTION OF FOOD USING A VARIETY OF TESTS: PAIRED COMPARISION‚ TRIANGLE AND HEDONIC RANKING‚ OVER SIX SAMPLES. ALL SO DISCUSSING POTENTIAL WAYS TO IMPROVE ANALYSIS AND SENSORY EVALUATION. | | NATALINA WOOD | 7TH FEBRUARY 2013 Food acceptability is largely determined by the five human senses: sight‚ taste‚ smell‚ hearing and touch. Knowledge of food acceptability
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In an article called “Why You Should Go to the Movies (and Do Other Stuff) Alone” written by Jesse Singal‚ it explains that most people are uncomfortable with doing things alone and not in groups. It says that people feel judged by others (usually groups) when they are not with anyone. They are seen as if they have no friends. They did a few surveys and social experiments to see how people felt. By doing things alone‚ the article said that you can meet new people and go out of your comfort zone.
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bChapter 2 Value and the Consumer Behavior VALUE Framework WHAT DO YOU THINK Polling Question I get a lot out of shopping even when I don’t buy anything. Strongly disagree 1 2 3 4 5 6 7 Strongly agree Have students access www.cengagebrain.com to answer the polling questions for each chapter of CB. Ask them to take the online poll to see how their answers compare with other students taking a consumer behavior course across the country. Then turn to the last page of the chapter
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