Information System 3. Types of Information System 9. Organizational and Behavioral Impacts 10.Achieve Competitive Advantages by IS 11.Ethical and Social Issues 12.E-Commerce 4. ERP – Enterprise System 5. SCM – Supply Chain Management System 13.Global Growth of IS 6. CRM – Customer Service Management System 7. KM – Knowledge Management System 8. Collaboration and Teamwork System Management Information Systems The Role of Information Systems in Business Today Information Technology Capital
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chapter 1 Marketing’s Role in the Global Economy When You Finish This Chapter‚ You Should 1. Know what marketing is and why you should learn about it. 2. Understand the difference between micro-marketing and macro-marketing. 3. Know why and how macromarketing systems develop. 4. Understand why marketing is crucial to economic development and our global economy. 5. Know why marketing special— ists—including middlemen and — facilitators—develop. 6. Know the marketing functions and who performs them
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2013 - 2014 Ethical Decision-making Issue: how to resolve ethical dilemmas – two “right” values in conflict; choosing between equally unpleasant alternatives – e.g. truth and loyalty: telling the truth to a friend about a company’s intention can be construed as disloyalty to the company? Moral Philosophy: the principles and rules that are used to decide what is right or wrong; a moral philosophy states an ideal perspective that most people accept Prescriptive approach to decision making: Consequentialist/Teleological:
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Processes of Strategic Management‚ Business Policy‚ Corporate Planning and Strategic Management; Single and Multiple SBU Organizations; Strategic Decision-Making Processes - Rational-Analytical‚ Intuitive-Emotional‚ Political - Behavioral; Universality of Strategic Management; Strategists al Corporate level and at SBU Level; Interpersonal‚ Informational and Decision Roles of a Manager 0 2. Mission‚ Business Definition and Objectives. Need‚ Formulation and Changes‚ Hierarchy of Objectives‚ Specificity
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stages in the consumer buyer decision process are actually a systematic method of the Marketing‚ in order all the consumers can be engaged into all the purchases‚ such as the buying of a house or car to the groceries of the day. To be precise‚ it is the process which mixes the psychology of consumer behaviour and the interests of marketers in understanding the behaviour of the consumer‚ in order to produce more effectively market products and services to them. The approach has multiple steps. However
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differences and global marketingCultural differences and global marketing The progress of humanity and human beings can be attributed to one important factor and that is the strong capability of human beings to understand and adapt to cultural differences. Respecting cultural differences has brought the human beings close together and has tied them in a strong bond. The conquering of the cultural differences has also introduced us to a new terminology‚ global economy‚ which is a global system of production
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Global Marketing and R & D Chapter Outline OPENING CASE: Dove – Building a Global Brand INTRODUCTION THE GLOBALIZATION OF MARKETS AND BRANDS MARKET SEGMENTATION Management Focus: Marketing to Black Brazil PRODUCT ATTRIBUTES Cultural Differences Economic Development Product and Technical Standards DISTRIBUTION STRATEGY Differences between Countries Choosing a Distribution Strategy COMMUNICATION STRATEGY Barriers to International
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PGBM16 Global Corporate Strategy Key Strategic Issues Relating to the Global Airline Industry Used Air France-KLM as a study case Name: TANG QING Student ID: 129098339 Tutor’s Name: Ian Evans Abstract This report uses Air France-KLM as a case to answer three research questions associated with global corporate strategies: 1) how core competences and dynamic capabilities used by the Group to achieve and maintain competitive advantage in the worldwide airline
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4th Amendment In the Constitution of the United States of America‚ the first 10 Amendments are called‚ “The Bill of Rights.” The fourth amendment states‚ “The right of the people to be secure in their persons‚ houses‚ papers‚ and effects‚ against unreasonable searches and seizures‚ shall not be violated‚ and no Warrants shall issue‚ but upon probable cause‚ supported by Oath or affirmation‚ and particularly describing the place to be searched‚ and the persons or things to be seized.” To this
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Action oriented vs people oriented HRM There are many variations between action-oriented and people-oriented HRM departments. One amongst the foremost distinctive variations lies within the approach that every of the various strategies take to the role of human resources. It is important to notice that a good HRM department is each‚ people-oriented and action-oriented. An action-oriented HRM is one that seeks to grow the organization by solving issues through taking actions. These actions are
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