Pepsi –cola was started in the summer of 1898 in New Bern‚ North Carolina by Pharmacist Caleb Bradnham. PepsiCo Inc. started in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then‚ PepsiCo has continued to grow‚ adding new brands and product lines meeting the demands of the market. Throughout the years‚ they have strived and worked toward environmental sustainability. The ability to be financial stable gives PepsiCo the ability to give back and donate to those communities they are located
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1.2- INDUSTRY HISTORY OF PEPSI-COLA INDUSTRY. The Pepsi-Cola story itself begins with a drugstore in New Bern‚ North Carolina‚ and a pharmacist named Caleb Bradham. Bradham’s aim was to create a fountain drink that was both delicious and healthful in aiding digestion and boosting energy. It would be free of the impurities found in many bottled health tonics‚ and it would contain none of the stronger narcotics often added to popular fountain drinks. As most pharmacies in 1896‚ Bradham’s
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_BANGLADESH UNIVERSITY OF BUSINESS & TECHNOLOGY (BUBT)_ __ PREPARED FOR FAYEZ AHMED Lecturer Department of Marketing Bangladesh University of Business and Technology (BUBT) PREPARED BY GROUP- RIDERS NAME ID SECTION INTAKE Marium Moushome 09103101008 1 22nd Apurba Kumar Ghosh 09103101009 1 22nd Shanto Kumar Ghosh 09103101017 1 22nd Mahmudur Rahman Kollol 09103101025 1 22nd Sajib Chandro Ghosh 09103101031 1 22nd Md. Jaed Hossain 09103101035
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FIZZ IN PEPSICO’S PRODUCTS? TT Teaching Tip: This is a case that lends itself to visual aids. Generate interest by walking into class and placing a bottle of Pepsi‚ a box of Quaker oatmeal (or an oatmeal bar)‚ and a bag of Frito-Lay potato chips on the table at the front of the room. Then ask students what the three products have in common. Few will realize that PepsiCo makes all three of them. After pointing that out‚ put a picture of Indra Nooyi on the screen (go here to
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PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet‚ which we
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of which lead to decrease waste to landfill‚ create more sustainable packaging and reduce carbon footprints. PepsiCo was ranked among Fast Company’s 2011 World’s Most Innovative Companies for their commitment to healthy research and development. Frito‐Lay was also honoured in 2010 for the company’s “zero landfill” environmental sustainability goals. (Source: Annual Report 2010‚ PepsiCo Quick Facts‚ PepsiCo Strategic Milestones) PepsiCo is investing and taking initiatives to improve and
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SUPER BOWL ADVERTISING Jason Yarranton MKT 291 Baker College PP# 4 The Super Bowl is the championship game of the National Football League “NFL” in the United States‚ is known for the high-profile advertisements that air during its television broadcast. The broadcast typically ranks very highly in the Nielsen ratings‚ reaching more than 90 million viewers. Prices for advertising space can typically cost millions of dollars; 30 seconds of advertising time during the 2010 telecast is expected
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In Search of Excellence | A review of the elements and the book. | | | | | 8/30/2010 | | Thomas Friedman in his book “The World is Flat” outlines how the entire world is shrinking and become a close net ball replete with information highways transferring data‚ ideas and meaningful business information at a pace that was never imagined before. In the same way the concept of “speed” is conceptually driven in the mind of business leaders by Bill Gates in his famous book. Scores
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Brand Audit: Positioning Analysis The core benefit proposition of Coca-Cola is not easy thing to put your finger on. As far as nutrition and it being good for you goes‚ Coke offers little to be desired. Many would say that it‚ and other processed and sugary drinks and foods‚ are the reason why obesity is at an all-time high. To avoid this issue and still remain as the number one global brand‚ Coca-Cola relies heavily on its heritage and nostalgia‚ and its vast budget to produce colorful‚ happy
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Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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