publicizing its plans to bring back the original coke recipe after the introduction of New Coke. The wars also lead to Pepsi realizing that its grip on the soda world was not as evident and they decided in 1965 to diversify and acquired ownership of Frito-lay Company. (Bhasin‚ 2013) Another benefit of the wars are the introduction in the late 1990s‚ Pepsi launched its most profitable long-term strategy of the Cola Wars‚ called Pepsi Stuff. This was a point system where Pepsi consumers drank Pepsi and
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Volume 12 Issue 12 Version 1.0 Year 2012 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Global Journal of Management and Business Research Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research
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Thanks to subliminal advertising and propaganda drilled into our head since we were little‚ we have come to associate certain foods with wholesomeness and others with nastiness. When we look at the GMO and high-tech food mess from this perspective‚ we see that it’s the organic-versus-regular battle. What it really boils down‚ however‚ is that it’s the producer agenda have be pushed onto the consumer’s mind. They have made us believe that we want and need certain food items in order to be social
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per channel per day‚ 20 spots on radio stations supported by thousands of hoardings advertising the product. According to industry estimates‚ the total advertising spent in the initial 6 months were roughly 100 crores • While its competitor Frito-Lay focussed on celebrity endorsements‚ Bingo chose a different route • Since the product is aimed towards the young population‚ digital media was heavily used. For instance‚ the Bingo National Gaming Championship across 4 cities with more than 25000
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Methodology Research methodology refers to the analysis of principles of methods‚ rules and techniques. It involves the systematic study of methods which are applied to analyze a specific project or study. In order to make the research organized and to increase its reliability different methodologies are adopted. Research methodology involves the collection of theories‚ concepts or ideas‚ comparative studies to different approaches and individual methods which are conduced when a research work
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A REPORT ON “To study the sales and distribution chain from wholesale distributor point to the retailers for Bingo.” IN ITC Corp. Ltd. BY Abhishek Pathak 12BSPHH010033 1 AN INTERIM REPORT ON “To study the sales and distribution chain from wholesale distributor point to the retailers for Bingo.” IN ITC Corp. Ltd. BY Abhishek Pathak (12BSPHH010033) A Report submitted in partial fulfilment of the requirements of MBA program of IBS‚ Hyderabad Submitted to Mr. Ganesh Maurya ( Area
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Recommendation provided by Yayra Consulting firm for the Coca Cola Corporation and Pepsi Corporation is as follows:Based on the survey I found that a majority preferred Coca Cola over Pepsi. The consumers that preferred Coca Cola were influenced by the products taste. Both Coca Cola consumers as well as Pepsi consumers were loyal to their product of preference. In both cases I found consumers who have consumed Coca Cola and Pepsi for over 20 years. I recommend that Coca Cola continue to invest in
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Cola Wars Pepsico – Profile PepsiCo is one of the world’s leading producers of snack foods and beverages including Pepsi soda. Its principal businesses include: Frito-Lay snacks‚ Pepsi-Cola beverages‚ Gatorade sports drinks‚ Tropicana juices and Quaker foods. PepsiCo brands are available in nearly 200 countries and territories. The company operates in four divisions: PepsiCo Americas Foods (PAF)‚ PepsiCo Americas Beverages (PAB)‚ PepsiCo Europe‚ and PepsiCo Asia‚ Middle East and Africa (AMEA).
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on the process that all companies should follow to help determine whether the industry they are in demonstrates sufficient attractiveness and whether their current business units have sufficient competitive advantage. In 1965‚ Pepsi-Cola and Frito-Lay combined forces to create a new company that could capitalize on the combined strengths of the two companies. Almost immediately‚ the company used this new synergy to create such new snack products as Doritos and Funyuns‚ both or which have proven
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CONTENTS Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings
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