1.0 Study Case Summary Office Equipment Company (OEC) manufactures a wide variety of office equipments such as copying machines‚ recording machines‚ mail scales and paper shredders in eight different countries and distributes and sells products worldwide. It has no manufacturing facilities in Peru but has been selling and servicing there since the early 1970s. OEC first tried selling in Peru through independent importers but quickly became convinced that in order to make sufficient sales it
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clients served b. size of the firm c. strategy of the firm (moderate‚ page 390) d. management philosophy of the firm 2. Firms using the ____________ approach to staffing fill key managerial positions with persons from headquarters. a. polycentric b. regiocentric c. global d. ethnocentric (moderate‚ page 391) 3. What does PCN stand for? a. personnel coordinating networks b. personnel certifying networks c. parent-country nationals (moderate‚ page 391) d. projected certified needs 4. When a company
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COAL INDIA LTD. Introduction Coal India Limited (CIL)‚ a holding company‚ was set up on 1st November‚ 1975 to streamline the working of the coal industry in a manner conducive to more efficient administration and rapid stepping up of coal production. The company has under it seven producing subsidiaries and one planning and design subsidiary. The coal mines in the north eastern region are directly managed by the holding company. Dankuni Coal Complex‚ a coal carbonisation plant in West Bengal‚ is
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Americans would do the same. * Polycentric (host country-oriented) In contrast with ethnocentric‚ a polycentric firm operates according to the principle that each country of operation is different. Polycentric is a highly market-oriented. Each market is considered unique‚ that’s why the marketing mix‚ product strategies‚ pricing strategies etc is different for each country. Example: Citicorp’s financial services around the world operated on a polycentric basis. James Bailey‚ one Citicorp executive
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Ever since the globalization era began‚ companies have become more aware of the competitive environments they operate in. It is obvious that a competitive advantage such as technology‚ resources and quality can be imitated. It is the personnel that a company employs that makes the difference. Making the right selection and most efficient use of it will surely provide the advantage needed. This difficult task is left in the hands of International Human Resource Management. The term IHRM refers to
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Global Marketing‚ 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs‚ more experience‚ and better products. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal-Mart expands into Guatemala and Central American countries‚ it is implementing a market development strategy. Answer: TRUE Diff: 1 Page Ref: 4 AACSB:
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CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies
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A) He has an elitist attitude. B) He has a polycentric attitude. C) He has a parochialistic attitude. D) He has a geocentric attitude. 2) Managers with a(n) ________ attitude view every foreign operation as different and hard to understand. A) geocentric B) polycentric C) ethnocentric D) regiocentric 3) In today’s global environment‚ managers must have a(n) ________ attitude in order to be successful. A) ethnocentric B) parochial C) bigoted D) geocentric 4) Which of the following countries is a
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International Recruitment‚ Selection‚ and Training Strategies The world has been rapidly transforming due to the changes in technology‚ innovations‚ and the reduction of trade barriers into and out of countries which have permitted globalization. Due to globalization human resource management has been forced to take a more international approach‚ and has demonstrated that a more effective management of human resources internationally is imperative for the success of companies in international business
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Ethnocentric‚ polycentric‚ regiocentric and geocentric companies. • Ethnocentric companies: Home country oriented corporations; they believe that home country managers are more competent and trustworthy than foreign nationals. • Polycentric companies: Host country oriented organizations‚ local employee are recruited to control local operations. • Regiocentric companies: Is the combination pf staffing policies‚ adequate for specific geographic areas. • Geocentric companies:
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