The EPG Model is a framework for a firm to better pinpoint it’s strategic profile in terms of International Business Strategy. It contains three elements - Ethnocentrism‚ Polycentrism and Geocentrism. The Importance of the EPG Model is mainly in the firm’s awareness and understanding of its specific focus. Because a strategy based mainly on one of the three elements can mean significantly different costs or benefits to the firm‚ it is necessary for a firm to carefully analyze how their firm is oriented
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Q.1. Describe Strategic Orientation. Often companies are led into international and even global markets by burgeoning consumer or customer demands‚ and strategic thinking is secondary to “filling the next order”. But putting strategic thinking on the back burner has resulted in marketing failures for even the largest companies. The consensus of the researchers and authors in the area reveals three relatively distinctive approaches that seem to dominate strategic thinking in firms involved in international
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Gamescorp in China ENU Wei Bingxue Content 1.0 Cultural differences between China and British 3 2.0 Significance of different culture on HRM approach 6 3.0 Orientation of the organization 7 4.0 Practices and polices for the recruitment and selection 9 5.0 Conclusion 11 References
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Charles Martin in Uganda Charles Martin‚ a 29-year-old American who had worked for Hydro Generation (HG) for 2 years before embarking on the Ugandan damn project. Martins’ educational experience‚ a degree in African Studies from the University of Wisconsin as well as a MBA from the University of Maryland coupled with his experience working through the Peace Corps made Martin uniquely qualified to work for HG in their new venture in Africa‚ a hydro-electric damn in Uganda. During Martins tenure
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and development within the group. It promises simple teammate to move up the ranks quickly. This is a crucial point for McDonald’s HRM’s communication. In Europe and in spite of cultural diversity‚ this model demonstrates its large success. Polycentric is the policy involved hiring and promoting employees who are citizens of the host countries that the subsidiary is operated. This policy is best used when companies want to keep hiring cost low. Moreover‚ employees who
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Coca-cola. Question 1:- What is Coca-Cola’s staffing policy for managerial positions: ethnocentric‚ polycentric‚ or geocentric? Does this policy make sense? Answer:- .: I think Coca-cola staffing follows a polycentric for managerial positions as they have to do that because they “think globally and act locally” and on this basis their policy is combination of ethnocentric as well as geocentric. Yes this policy makes sense because this is aligned with their global strategy in global expansion and
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By Bilal Itani International Human Resources Management Lecturer: Mr. Chamberlain Fall 2014 Table of content 1.0 Introduction 3 2.0 Recruitment and selection of employees for international assignments 3 3.0 Types of international employees 4 4.0 Expatriate roles and characteristics of expatriate managers 6 5.0 Expatriate failures 7 6.0 Repatriation issues 8 7.0 Cross Cultural Training 9 8.0 International management development
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describe Green’s and Martin’s attitudes as being ethnocentric‚ polycentric‚ or geocentric? What factors do you think have influenced their attitudes? HG as an American company is secular by nature‚ but its activities retain Christian values. Green is a high level manager and his attitude was geocentric‚ choosing to associate with other Americans and lived in the upper middle class neighborhoods. Martin on the other hand had a more polycentric attitude‚ taking in all of Uganda’s offerings and culture…which
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company | | | b. joint venture | | | c. strategic alliance | | | d. franchising company | | Question 5 Marks: --/1 A ________ attitude is characterized by parochialism. Choose one answer. | a. acculturated | | | b. geocentric | | | c. ethnocentric | | | d. polylinguistic | | Question 6 Marks: --/1 The European Expansion (Scenario) You have been hired by a company to look at the ways to best move the company into the European market‚ but you have to
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appendix)‚ Spin’s expansion into the USA involves a regiocentric orientation. This type of orientation reflects the company’s basic mission for both public acceptance and profitability‚ while maintaining regional values and utilizing flexible manufacturing. Governance is negotiated between regions and subsidiaries‚ and connected to the product organization with a matrix-structure. The regiocentric approach combines both ethnocentric and polycentric strategies‚ but maintains the ability to address both
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