Estee Lauder Companies‚ Inc Strategic Management: Case Study Report Submitted to: Miss Farah Zarak Submitted by: Muhammad Owais Rana Abdur Rehman Bakhshi Muhammad Waqas Ranjha Jawwad Jahan Jahanzeb Khan Khawaja Omer Javed Dated: 22nd November 2011 Estee Lauder: Introduction Founded in 1946‚ this technologically advanced‚ innovative company has gained a worldwide reputation for elegance‚ luxury and superior quality. Estee Lauder Companies‚ Inc is a U.S manufacturer and marketer of skin care‚
Premium Financial ratio Brand Strategic management
[pic] [pic] ESTEE LAUDER COMPANY ANALYSIS WITH BENCHMARK EVALUATION OF [pic] DEAR DR. ASHRAF MAHATE‚ Enclosed is the company analysis of Estee Lauder as per your request as it’s an integral part of our course requirement. Estee Lauder was selected on the basis of its vast business profile and complex nature of its annual report‚ which were dealt by us with an exigent attitude. Estee Lauder’s performance was compared to our chosen benchmark company Avon because of it being Lauder’s
Premium Cosmetics
recognition and increase in sales. It focuses on global expansion. Therefore‚ the firm is successful in markets like Africa and Latin America. However‚ the competition is intense. The company ’s top competitors are Procter & Gamble‚ L ’Oreal‚ Estee Lauder‚ and Avon. These competitors represent a major threat for Revlon. They sell their products in international markets and have aggressive strategies to increase revenues. Revlon have struggled with debt in recent years. Its net sales decreased by
Premium Strategic management
Coty Inc.’s Business Landscape Coty Inc. is the world’s largest cosmetic and fragrance company that focuses on selling high-end perfume brands. The company’s main competitors are Estee Lauder Co. Inc and L’Oreal. Coty’s target customers ranged from young adults to professionals from all around the world. The company’s core strategy is to offer high quality beauty products worldwide to achieve product differentiation over competitors. Coty emphasizes celebrity- branded perfumes; most products introduced
Premium Management Strategic management Business
O PY Parfums Cacharel de L’Oréal 1997-2007: D O N O T C Decoding and Revitalizing a Classic Brand 03/2014-4929 This case was written by Nicholas Rowell‚ Research Associate‚ under the supervision of Pierre Chandon‚ Associate Professor of Marketing‚ and Klaus Wertenbroch‚ Professor of Marketing‚ both at INSEAD. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation
Premium Perfume Advertising
REVLON CASE STUDY Danny Dimo Professor Golnoosh Hakimdavar Business Policy – 490 27 January 2011 Revlon is known as one of the best cosmetic companies of all time and is considered to be one of the worlds largest. The primary core products of Revlon are specialty skin products‚ salon-quality beauty and hair products to include its drugstore line of makeup. Revlon is based in New York and traded publicly. Their goal and vision has been to consistently provide quality beauty
Premium Cosmetics Ethnic group
recognized fine accessories brands in the U.S. and in targeted international markets. Coach is a leading American marketer of fine accessories and gifts for women and men. Their product offerings include women’s and men’s bags‚ accessories‚ business cases‚ footwear‚ jewelry‚ sun wear‚ travel bags‚ watches and fragrance. Coach’s distribution strategy is multi-channel. Coach operates in two segments: Direct-to-Consumer and Indirect. The Direct-to-Consumer segment includes sales to consumers through Company-operated
Premium Branding LVMH Luxury good
INTRODUCTION OF THE COMPANY: Revlon‚ Inc. was founded in 1932 by brothers Charles and Joseph Revson and Charles Lachmann with a $300.00 investment and one product which consisted of nail enamel. Revlon now has a 75 year history of providing high quality products to women. Revlon products are sold in more than 100 countries around the world with sales outside of the United States making up 43% of sales in 2006. Their product categories include skin care‚ cosmetics‚ personal care fragrance and professional
Premium Balance sheet Revenue Cosmetics
• Compare the two cases in terms of methods‚ costs (if applicable)‚ and effectiveness of the outcomes (3 points). Both cases are a form of an alert identification subsystem belonging to the parent HELP System. Furthermore‚ both cases did not explicitly state vocabulary and ontology used. However‚ I can infer based on my knowledge in the field now that diseases‚ diagnoses‚ laboratory and procedures follow ICD 10‚ SNOMED‚ LOINC and CPT ontology for coding and that interoperability is achieved by
Premium Medicine Health care Patient
MKT 3016 Customer Relationship Management Seminar Case Study The Beauty of Neighbourhood Networks In today’s age of digital technology and the World Wide Web it would be easy to dismiss door-to-door direct sales companies as something of an anachronism. Borne out of nineteenth-century America‚ where door-to-door salesmen peddled everything from health tonics to encyclopaedias‚ direct selling was as much a means of self-employment as it was for companies trying to reach outlying communities
Premium Sales Marketing Edward Scissorhands