5. Table V - 2012 SuperGroup Plc Financial Highlights 11. 6. Table VI – Supply and Demand curve 12. 13. 14. Summary 15. 16. 17. In this Business Environment report‚ my objective for SuperGroup plc is expanding the market to China by using the political‚ economic‚ social and technological (PEST analysis) to identify the external and internal opportunities for increasing the profitability of SuperGroup plc. 18. Besides‚ there must be has some challenges for SuperGroup plc expanding to
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the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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Marketing Environment Analysis An underlying assumption of the introduction to marketing course is that students learn best and retain more when they actively apply and work with the concepts presented in the course materials rather than simply read about them. Therefore‚ the purpose of this assignment is to apply concepts and knowledge learned in class to real situations to enhance your understanding. A marketing environment analysis is an examination of the major external forces and trends that
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MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled
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BTEC L3 90 Credit Diploma in Business Unit 1 – The Business Environment Assignment Learning Outcomes – on completion of this unit you should; 1. Know the range of different businesses and their ownership 2. Understand how businesses are organised to achieve their purpose 3. Know the impact of the economic environment on businesses 4. Know how political‚ legal and social factors impact on business Task 1 – Submission Date 27/09/2012 You are working as a business journalist for
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Business Environment Business environment consists of all the internal and external forces that influence the operating situation of a company. Business environment has a dynamic and complex nature and it impacts greatly the survival and growth of a company. External factor consists of political factors Political factors (Taxation Policy‚ Unemployment Policy etc.)‚ Economical factors (Inflation rate‚ Recession or Boom etc.)‚ Socio-cultural (language‚ values‚ religion‚ beliefs etc. )‚ Technological
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Analyzing the General Environment Select three categories to analyze‚ from the list of the major forces that comprise the macro/general environment. Macro environment are external factors that have a direct impact on the organizations strategy and decision making. Those factors are uncontrollable. For example‚ some of those factors are: change in interest rates‚ change in cultural tastes‚ government regulations‚ social condition‚ technological changes‚ and natural forces. Those factors are usually
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Business Environment Can your business survive? Marks and Spencer is a retailer department that offers high quality home products‚ fashionable clothes for women‚ men and kids as well as luxury food & wine in store and online; from 2‚000 suppliers globally. M&S also provide services such as TV installation for free when you buy TV from them‚ energy resources‚ insurance‚ gift wrapping and flowers deliveries. Marks and Spencer belong to the Private sector organisation and it’s registered as a public
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Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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