"Dunkin donuts marketing plan" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Better Essays

    II. Current Marketing Situation Founded first as a restaurant called Open Kettle‚ it was later renamed to Dunkin Donuts in 1950 by William Rosenberg and Stephen So in Quincy‚ Massachusetts. Dunkin Donuts has become most famous for its donuts over the years‚ as well as their coffee. They have approximately 3‚000 restaurants in the US and around the world‚ and sell 2.5 million donuts every day. Dunkin Donuts has evolved into one of Forbes magazine “Top 10 Global Fast-Food Chains”‚ and tops the

    Premium Coffee Dunkin' Donuts Starbucks

    • 1994 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Dunkin Donuts Plan

    • 6399 Words
    • 26 Pages

    DUNKINDONUTS Fall 2006 ® The Bright Agency The Bright Agency Roger Bright- Account Executive Sara Smith- Ad Copy Director Ashley Edwards- Art Director Michelle Taube- Media Director Katie Briggs- IMC Media Sales Director Jennifer Garriques- Research Director Robert Compton- Research Director Executive Summary Our campaign with DunkinDonuts sets out to re-brand the company‚ reflective of a company that ’s expanding. The campaign allots $35‚000‚000 for the course of a calendar

    Premium Coffee Starbucks Advertising

    • 6399 Words
    • 26 Pages
    Powerful Essays
  • Satisfactory Essays

    DUNKIN DONUTS MARKETING

    • 1100 Words
    • 21 Pages

    find it convenient to buy a coffee or have a breakfast on the way to work or school. • DunkinDonuts is a strong brand name and ranks #1 in iced/cold coffee and also #1 in donuts category. • Initial investment for a Dunkin Donuts franchise starts from $237‚000 to $1‚500‚000. • Expected net income is above $100‚000 a year and the return on investment will be achieve in 3 years. Situation Analysis • DunkinDonuts has been in the top 25 franchise food for the last 10 years. • Have a continuous average

    Premium Dunkin' Donuts Variable cost

    • 1100 Words
    • 21 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Marketing Dunkin Donuts

    • 253 Words
    • 2 Pages

    Assignment 1 Mod 1 Dunkin Donuts builds long term customer relationships by being consistent with their marketing strategy. They have maintained an everyday value since they opened their doors fifty years ago. They have met their customers’ expectations by not changing recipes. The coffee tastes the same no matter what store you go into. Dunkin Donuts also has a lengthy training class so they can maintain their quality in the kitchen as well as customer service. Dunkin Donuts maintains customer

    Premium Customer service Coffee Dunkin' Donuts

    • 253 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing, Dunkin Donuts

    • 1961 Words
    • 8 Pages

    Marketing Plan Names of Members: Evangelos Kefalas‚ Megan Maron Prof.: Thomas D’ Arrigo Course#: GBMG 345 Index 1.1 Executive Summary 1.2 Current Marketing situations 2.1 S.W.O.T Analysis 2.2 Objectives and Issues 3.1 Marketing Strategy 3.2 Action Programs 4.1 Budgets 4.2 Controls 5.1 Conclusions 6.1 Sources 1.1 Executive Summary Dunkin Donuts originally started in 1961 at London‚ England;

    Premium Dunkin' Donuts Marketing Doughnut

    • 1961 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Dunkin Donuts

    • 620 Words
    • 3 Pages

    1. How does DunkinDonuts build long-term customer relationships? To build strong‚ profitable‚ long-term customer relationships‚ Dunkin’s Donuts has developed marketing strategies and plans. The firm must determine how to best create value for its chosen target market. So‚ the firm should connect with his customers to establish and strengthen customer relationships. • Target Market: International coffee and donut retailer • Positioning: DunkinDonuts serves its donuts or coffee for customers

    Premium Dunkin' Donuts Doughnut Coffee

    • 620 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Dunkin Donuts

    • 1737 Words
    • 7 Pages

    Dunkin Donuts SWOT Analysis STRENGTHS DunkinDonuts is known for the large variety of doughnuts‚ flavors and other baked items. The strengths in inner matter of the product availability is the products of the company are available at more than 6‚590 outlets and franchises in more than 4‚815 alone in the Donuts has established a good reputation over the last five decades for brewing high quality United States of America. The DunkinDonuts has expanded its operations in many countries of the world

    Premium Dunkin' Donuts Coffee Starbucks

    • 1737 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Dunkin' Donuts

    • 2254 Words
    • 10 Pages

    DUNKINDONUTS FOUNDED: In 1950‚ Bill Rosenberg opened the first DunkinDonuts shop in Quincy‚ Massachusetts. DunkinDonuts licensed the first of many franchises in 1955. DunkinDonuts is the world’s leading baked goods and coffee chain‚ serving more than 3 million customers per day. DunkinDonuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels‚ breakfast sandwiches and other baked goods. A simple philosophy‚ "Make and serve the freshest‚ most

    Premium Dunkin' Donuts

    • 2254 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Dunkin Donuts

    • 755 Words
    • 4 Pages

    MarketingDunkin Donuts Situation Analysis • Company DunkinDonuts is a doughnut franchise owned by a parent company‚ Dunkin’ Brands. DunkinDonuts was founded in Quincy‚ Massachusetts by Bill Rosenberg in 1950. DunkinDonuts has since been a staple of the snack food sector in the New England geographic market. DunkinDonuts boasts quality doughnuts and pastries‚ as well as a delicious line of coffee and espresso blends. Today DunkinDonuts dominates the snack food sector and is increasingly

    Premium Dunkin' Donuts Coffee Starbucks

    • 755 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    DunkinDonuts Marketing Audit MKT 551 University of Phoenix 1 Executive Summary Dunkin¡¦ Donuts Corporation demonstrates a commitment to excellence which enables us to deliver high quality products in addition to delivering a positive experience so that every customer will be return customer. The company has demonstrated a commitment which caters to the pallet of coffee connoisseurs. Our products will exceed local stores and franchise competitors. Dunkin¡¦ Donuts products are unique

    Premium Coffee Dunkin' Donuts Starbucks

    • 3904 Words
    • 16 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50