online retailer to establish a traditional presence (including a strong brand). The success of the model in many sectors has destroyed the credibility of analysts who argued that the Internet would render traditional retailers obsolete through disintermediation. Advantages of the model Click and mortar firms have the advantage in areas of existing products and services. In these cases there are major advantages in retaining ties to a physical company. This is because they are able to use their competencies
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Control of sourcing Strategy Action Result Strategy Streamline the Front End of Supply Chain Streamlining is the removal of intermediaries in a supply chain—cutting out the middleman. Instead of going through traditional distribution models‚ which have various intermediate (such as a distributor‚ wholesaler‚ broker or agent) companies may now deal with every customer type directly. One notable benefit is a drop in the cost of servicing customers directly. Consequently‚ you will increase
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Indian spend on ready to eat snacks & food is 5 billion US $ in a year while on abroad Indian or Indian subcontinents spend 30 billion US $ in a year. The factors contributing to this growth would be changes like cold chain development‚ disintermediation‚ streamlining of taxation‚ economies of scale on the supply side‚ coupled with increasing disposable incomes‚ diminishing culinary skills and the rising need for convenience on the demand side. The new technologies and techniques like retorting
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MBA6140 Quiz 5 T3: According to the Marketer’s Toolkit‚ what is true of conjoint analysis? P39 It is not quite as sophisticated as concept testing. It centers on how tradeoffs affect a product’s value‚ such as the tradeoff between increasing gas milage by 20 percent while decreasing 0-to-60mph acceleration from 5 seconds to 6 seconds. All of the above None of the above T3: According to the Marketer’s Toolkit‚ which research technique entails observing how customers use existing products with
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strategies to achieve business objectives; technology-enabled targeting and segmentation eg demographical‚ psychographic‚ economic‚ usage based; business-to-business (b2b)‚ business-to consumer (b2c) and consumer-to-consumer (c2c) such as eBay; disintermediation and direct market communication by producers. Internet marketing: greater individualization of market attention eg one-to-one relationships‚ mass customization‚ increased information and cost-effective information gathering methods; reaching
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for some shows such as Game of Thrones. Since Netflix is now seen as a big competition‚ the stations and other companies are scared that if they allow Netflix to stream their content‚ their consumers will flock to Netflix. 3. Netflix uses disintermediation by moving to original content creation although technically it is still sponsored by studio partners. Original Netflix series such as House of Cards‚ orange is the New Black and Arrested Development is actually licensed from other studios. These
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and faster to book hotel rooms and tours. This however has had an effect on the number of people who book through tour operator and travel agents. Product producers such as the airlines have found an easier way to access the tourist and thus disintermediation making the tour operators and travel agents left out. Easy access to information For a long time‚ travel had been considered quite risky due to the fact that people had limited knowledge of the places they wanted to visit. People had limited
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ASSIGNMENT TASKS What is required in Question 1? 1 Understand the scope of marketing communications Communication process: nature and components of marketing communications; models of communication; selection and implementation process; consumer buying decision-making process; influences on consumer behaviour: internal (demographics‚ psychographics‚ lifestyle‚ attitude‚ beliefs)‚ external (cultural‚ social‚ environmental factors); response hierarchy/hierarchy of effects models; integration
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Answer the following questions in relation to Xbox case: Lee‚ Hau; Hoyt David W. and Holloway‚ Chuck‚ “Evolution of the Xbox Supply Chain” * Who are the various stakeholders for Xbox that formed the Microsoft ecosystem while developing the supply chain business strategy for Xbox? * What were the challenges faced by Xbox when it first launched Xbox? * How did this compare to the launch of Xbox 360? * Did they consider any changes in the supply chain? Essay: Xbox Stakeholders
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effective and successful. Efficient; Definition; Efficiency is the comparison of what is actually produced or performed by the business with what can actually be achieved with the same consumption of resources (money‚ time‚ labour‚ etc.). Disintermediation; By removing the distributor or wholesaler businesses like Tesco are “cutting out the middleman” which allows Tesco to work with customers directly from the internet. Opportunities to increase sales from existing customers; Tesco realise
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