Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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directly responsible for the way they feel and their ultimate happiness. Employee satisfaction is the terminology used to describe whether employees are happy‚ content‚ and fulfilled concerning their desires and needs at work. Many measures purpose that employee satisfaction is a factor in employee motivation‚ employee goal achievement‚ and positive employee morale in the workplace. (Heathfield‚ 2011). Today employee satisfaction is also an important ingredient for financial success. "Nowadays companies
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Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu‚ Ka-wai; g1Vag Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements
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PROJECT TITLE: JOB SATISFACTION AT MNC BANK DATE: 27th JULY 2009 PROJECT OUTLINE: Part I Executive Summary Part II Company Background Company Details Organizational Structure Organization Environment Part III Research Analysis- Job Satisfaction Work /Life Balance; Stress and Work Pace Personal Expression / Diversity Communication Respect for Employees Feedback Fairness Teamwork Opportunities for Growth Compensation and Benefits Part IV Recommendations to Management HR Policies and Procedures
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journey to make Customer Centricity the business model for how we operate. You would have recently gone through the Customer Centricity Training. Customer Centricity is a continuous journey to keep Customers at the center of everything we do. By seeing PNB MetLife through our customers’ eyes and reducing the effort they have to expend‚ PNB MetLife will create competitive advantage as targeted customers come to us‚ stay with us and buy more from us What is Customer Centricity? Customer Centricity
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EMPLOYEE SATISFACTION IN IT FIELD EMPLOYEE SATISFACTION Employee satisfaction is the individual employee’s general attitude towards the job. It is also an employee’s cognitive and affective evaluation of his or her job. What are factors influences / effects to employee satisfaction? It can include factors as following: 1. Organization development factors • Brand of organization in business field and comparison with leading competitor. • Missions and Vision of organization. • Potential
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introduces the phenomenon on the satisfaction of service quality in CIMB Bank. It consists of the background of study‚ problem statement‚ objectives of the researchers in carrying out the study and the importance of the study towards the service quality of the bank in which the study is conducted. Nowadays‚ customers all over the places are becoming more quality conscious. Hence‚ there had been an increase in customer demand for a higher quality service. As we all know‚ satisfaction is a process of retention
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CHAPTER I INTRODUCTION 1. Training and Development Employee training is distinct from management development. Training is a short-term process utilizing a systematic and organized procedure by which non-managerial personnel learn technical knowledge and skills for a definite purpose. It refers to instructions in technical and mechanical operations like operation of a machine. It is designed primarily of non-managers. It is for a short duration and for a specific job-related purpose. On the other
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Chapter I I. Introduction The findings of this research are mostly useful to those (managers and crews) who intend to give customer satisfaction. The research indicates the most important aspects to give 100% customer satisfaction that will benefit customers and the company as well. In the past few years significant growth has been noticed on Jollibee Foods Corporation. It has been proved that Jollibee Foods Corporation is the fastest and the largest growing company
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IT to establish a centralized customer service department to accept customer requests for maintenance during non-prime-time hours‚ for which Otis was earlier using a commercial answering service. Customers assessed the quality of the service offering based on Otis’ responsiveness to their calls‚ which also affected their perception of the Otis brand. The quality of the answering services was inconsistent and also they had no direct stake in responding to the customers’ requests as fast as possible
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