[pic] [pic] MARKETING MANAGEMENT “TROPICAN RELAUNCH CAMPAIGN” [pic] TABLE OF CONTENTS INTRODUCTION 3 Company Profile — PepsiCo 3 Vision 3 Mission 4 ‘Tropicana’ — History & Brand 4 Price Ranges 6 MARKET ANALYSIS 7 Industry Analysis 7 Competitor Analysis 7 SWOT Analysis 8 INTEGRATED MARKETING COMMUNICATIONS PLAN 9 Target Market 9 Communication Objectives 9 Advertising Message 10 New Product Range Variants
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Marketing | | Marketing report | Module Code HK60 56216 Module Title Marketing Module Tutor: Ms. Sarah Fraser Date of Submission: 22 May 2013 Total word count: 3‚870 Marketing plan a. SWOT analysis Executive summary Jones Lang LaSalle (NYSE:JLL) is a professional services firm which is specialized in real estate. Our expert teams deliver integrated services worldwide. We are to seeking to increase property value for owners‚ occupants or investors in real estate. The
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New Zealand Diploma in Business/Bachelor of Applied Management/Bachelor of Tourism Management MGMT.5541/5941 Fundamentals of Marketing Assignment 1 Summer School‚ 2013 Due Date: Tuesday 14th January 2014 Assignment 1 - Summer School‚ 2013 The assignment comprises 25% of the total marks for the course. 1. Purpose The purpose of this assessment is to: enhance and assess your knowledge and understanding of the theories‚ concepts and techniques
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M1: I have to analyse the factors and their affect on marketing method for one of the Travel and Tourism organisation. Introduction- Thomas Cook is one of the European tour operators which are well known in holiday travel industry. The company offers more than thousand domestic and outbound destinations around the world. Thomas Cook package holidays associates with various brands which are; Neilson Ski & Snowboard‚ Manos‚ Airtours‚ Thomas Cook Flights‚ Thomas Cook holidays and Sunset (thomascook
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CERTIFICATE This is to certify that the project reported here has been carried out independently by Mr.Ritesh J.Parmar under the guidance of Mrs. Nisha Kurup as a project in certification course of Program in Business Skills related to Retail‚ and is his original and bonafide work. Mr. Manish Amin Mrs.Nisha Kurup (Centre Head of the NIS ACADEMY) (PG PBS Trainer) V.V.Nagar
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Unilever in Viet Nam. The success of the Omo in the Vietnamese market is a convincing evidence for Unilever’s strategy to expand the market as well as bring its brand closer to consumers. When identifying Unilever’s success‚ I want mention about marketing strategy which is one of the important factors making the success of Unilever as now. II. Identify and discuss each of
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Portacabin Case (it designs and delivers modular buildings) An effective marketing campaign takes account of the principles of the AIDA model. Raising awareness and creating interest may involve the use of promotional techniques. The sales force will then turn interest into sales. Research at Portakabin focuses on two key performance indicators (KPIs): • Customer satisfaction - customer surveys determine the level of clients’ happiness and what issues affect them. The results are used to
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April 4‚ 2011 The Future Of Interactive Marketing by Shar VanBoskirk and Emily Riley for Interactive Marketing Professionals M aking Leaders Successful Every Day For Interactive Marketing Professionals April 4‚ 2011 The Future Of Interactive Marketing How Embracing cORE Directives Will Help you Foster Adaptability by Shar VanBoskirk and Emily Riley with christine Spivey Overby‚ Moira Dorsey‚ Suresh Vittal‚ Jennifer Wise‚ and Angie Polanco ExEcuT I V E S u M MA Ry Interactivity
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First‚ let’s define: what is marketing? It is the action or business of promoting and selling products or services. Marketing is much more than just selling and advertising. It plays an essential role in providing consumers with need-satisfying goods and services. Marketing is a subject that touches everyone’s life. It is the means by which a standard of living is developed and delivered to people. Well‚ marketing plays an important role in society and affects my everyday life. It offers outstanding
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NORTHWESTERN UNIVERSITY KELLOGG SCHOOL OF MANAGEMENT Marketing 451‚ Section 81 Marketing Channel Strategies Winter 2010 Professor Anne Coughlan Office: Leverone 482 Hours: by appointment Phone: (847)491-2719‚ fax: (847)491-2498 e-mail: a-coughlan@kellogg.northwestern.edu NATURE AND PURPOSE OF THE COURSE: This course will study the elements and management of marketing channels. For our purposes‚ any marketing channel is viewed as an interorganizational system involved with the task
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